Get That Content Published!
A lot of site owners and marketers, especially B2B marketers, have a hard time developing a consistent content marketing strategy. Many feel that they have nothing to say or that their audience isn’t interested in hearing from them—this is not the case! Your target audience, regardless of industry, is looking for more information. They want best practice tips and guidelines, product reviews and demos, industry trends and more. Every business exists to solve a problem (otherwise they don’t stay in business for very long!) and your content shows potential customers that your brand is the best solution. That being said, stop worrying about what you’re going to say and start publishing! While it’s important to publish quality, relevant content, many site owners get so bogged down in their writing that no content actually ends up going live. They agonize over every word choice (and word count) for so long that it stalls their content marketing strategy. In my opinion, there is nothing worse than launching a company blog and then not routinely updating it. A company blog should be updated at least once a week (more frequently if you have the manpower and time) because it gives the search engines more CLICK HERE TO READ MORE...
Natural Link Building and SEO – SEO Video Lesson
Natural link building occurs just like it says, naturally! A positive product of all your SEO and online marketing efforts, natural link building happens when other sites and blogs willingly link to your content. Natural links weren't asked or traded for--they happened because you have great content! Natural links build up overtime, so it's still important to invest in a link building campaign, but natural links are a great addition to your link portfolio. Watch this week's SEO video lesson here! For more link building lessons from Nick Stamoulis, check out the Brick Marketing link building video lesson CLICK HERE TO READ MORE...
Authorship Markup and SEO
I came across this great article the other day on The Daily SEO Blog from SEOMoz about authorship markup and how it might impact link building. Since Google looks at the quality of a link to determine its relevance and value when ranking a site in the SERPs, being able to verify the author of a link helps verify that the link is trust worthy. As the author (Tom Anthony) points out, this gives Google two advantages: Knowing this is an authored link, by a human who they have data about, they can place far more trust in a link. Its [sic] likely that a link authored manually by a human is of higher quality, and that a human is unlikely to claim CLICK HERE TO READ MORE...
If the Web is Immediate, Why is SEO Slow?
SEO is a marathon, not a sprint. I’ve said it before and I’ll say it again—SEO is a slow, ongoing process that you just can’t rush. This is the number one SEO lesson I strive to teach my clients. On more than one occasion I’ve been asked by a full-service SEO or SEO consulting client, “But Nick. I can publish a blog post/article/video/changes to my website and it goes live immediately. Why doesn’t SEO happen immediately too?” There are actually a few factors that impact how quickly your SEO takes effect. Here are 3 of them: Too much content for it all to be immediately searchable. Yes, you can publish a 100 blog posts at once if you want, hoping your content CLICK HERE TO READ MORE...
Domain Registration Best Practices – SEO Video Lesson
When you register a new website, always try to register it for at least 10 years. This is important for a few reasons. First off, it shows you long term commitment to the search engines, which will help build trust. Secondly, it ensures that you won't lose your website should the registration renewal deadline pass without you remembering. Watch this week's SEO video lesson from Nick Stamoulis here! For more Internet marketing lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson CLICK HERE TO READ MORE...
The Wrong Things to Think When Hiring an SEO Company
Fair warning, some of these thoughts may come across as a little ridiculous (especially for site owners that understand SEO), but after 13 years of Internet Marketing I’ve run into my fair share of ridiculous! If you are looking to hire an SEO company, here are six ideas you don’t want popping into your head during the process. 1. They’re an SEO firm, if they say my site isn’t doing well they must be right! Believe it or not, I probably get one or two calls a week from other SEO companies telling me that Brick Marketing is doing poorly in the search engines and isn’t generating enough visitors. First off, you’d think an SEO company would do a little better research before they CLICK HERE TO READ MORE...
Use Broad Keywords to Start Your Keyword Research – SEO Video Tip
It's important when you start your keyword research that your first few keyword lists are created using a broad keyword as the seed. If you start with too long tail or niche of a keyword, you won't be able to come up with enough viable (and actually searched for!) variations. It's also important to not let company ego get in the way when conducting keyword research and only use keywords the management likes. Watch this week's SEO video lesson here! For more keyword research lessons from Nick Stamoulis, check out the Brick Marketing keyword research video lesson CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
