How to Prevent Your Website From Going Offline
There is nothing more heart stopping for a site owner than seeing that their website has been taken offline for some reason. Sometimes it’s not even your fault—your hosting company might be performing maintenance on their servers or is experiencing technical difficulties—but that doesn’t really make you feel any better about the situation. Every hour your website is offline the more damaging it is to your online business. Every wasted second means potential visitors can’t access your site even if they wanted to, which means your company has no way of making money online. Site’s that are down for an extended time might even find themselves facing serious SEO ramifications that can take a long time to overcome. Here are three ways you can help prevent your website from going offline: 1. Register your domain name for at least five years. You don’t own your domain name forever. The last thing you want to happen is wake up one morning and find that someone else has purchased your domain name—I’ve seen it happen! When registering your domain name, make sure you have it for at least 5 years. Personally, I think 10 years is an even better idea. If you are serious CLICK HERE TO READ MORE...
Connect with Better Fans, Not Just More Fans – SEO Video Tip
When it comes to social media marketing, it's more important to focus on connecting with the right audience, not just getting as many fans and followers as possible. Too often site owners scramble to increase the amount of connections in their social network and lose sight of their real online goals, which is to drive visitors and increase business on their site. Watch this week's SEO video lesson! For more social media marketing lessons from Nick Stamoulis, check out the Brick Marketing social media marketing video lesson CLICK HERE TO READ MORE...
Does Facebook Marketing Help Your Website or Facebook?
Let me start off by saying that I think social media marketing is an incredibly important component of any inbound marketing campaign. Alongside SEO and content marketing, social media marketing helps build your overall online brand presence, connects your company with new and interested consumers, and strengthens your industry authority and more. Without a doubt, Facebook is still the 800 pound gorilla of the social networking world and should be incorporated into every company’s social media marketing plan in one way or another. But in the last year or so I’ve noticed a growing trend when it comes to Facebook marketing—companies are giving their Facebook profiles a lot of “face time” on all of their marketing platforms—TV commercials, radio ads and print ads invite consumers to CLICK HERE TO READ MORE...
Get That Content Published!
A lot of site owners and marketers, especially B2B marketers, have a hard time developing a consistent content marketing strategy. Many feel that they have nothing to say or that their audience isn’t interested in hearing from them—this is not the case! Your target audience, regardless of industry, is looking for more information. They want best practice tips and guidelines, product reviews and demos, industry trends and more. Every business exists to solve a problem (otherwise they don’t stay in business for very long!) and your content shows potential customers that your brand is the best solution. That being said, stop worrying about what you’re going to say and start publishing! While it’s important to publish quality, relevant content, many site owners get so bogged down CLICK HERE TO READ MORE...
Natural Link Building and SEO – SEO Video Lesson
Natural link building occurs just like it says, naturally! A positive product of all your SEO and online marketing efforts, natural link building happens when other sites and blogs willingly link to your content. Natural links weren't asked or traded for--they happened because you have great content! Natural links build up overtime, so it's still important to invest in a link building campaign, but natural links are a great addition to your link portfolio. Watch this week's SEO video lesson here! For more link building lessons from Nick Stamoulis, check out the Brick Marketing link building video lesson CLICK HERE TO READ MORE...
Authorship Markup and SEO
I came across this great article the other day on The Daily SEO Blog from SEOMoz about authorship markup and how it might impact link building. Since Google looks at the quality of a link to determine its relevance and value when ranking a site in the SERPs, being able to verify the author of a link helps verify that the link is trust worthy. As the author (Tom Anthony) points out, this gives Google two advantages: Knowing this is an authored link, by a human who they have data about, they can place far more trust in a link. Its [sic] likely that a link authored manually by a human is of higher quality, and that a human is unlikely to claim CLICK HERE TO READ MORE...
If the Web is Immediate, Why is SEO Slow?
SEO is a marathon, not a sprint. I’ve said it before and I’ll say it again—SEO is a slow, ongoing process that you just can’t rush. This is the number one SEO lesson I strive to teach my clients. On more than one occasion I’ve been asked by a full-service SEO or SEO consulting client, “But Nick. I can publish a blog post/article/video/changes to my website and it goes live immediately. Why doesn’t SEO happen immediately too?” There are actually a few factors that impact how quickly your SEO takes effect. Here are 3 of them: Too much content for it all to be immediately searchable. Yes, you can publish a 100 blog posts at once if you want, hoping your content CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
