Google’s Algorithm Update Targets Ad Heavy Sites
Just last week, Danny Sullivan over at Search Engine Land reported the latest Google algorithm update which targets ad heavy websites. As Google’s official blog post announcing the page layout algorithm says, the update affects “… sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads. Matt Cutts warned that this update was coming back in November at PubCon. How many ads is too many? As a user, I appreciate Google’s attempt to take on ad heavy sites. It’s annoying to have to dig through a page of ads to find the one snippet of content I am looking for and it creates a bad user experience. On the other hand, who is Google to tell a website owner how to run their business? I don’t have AdSense ads on my site because that’s not how I earn revenue. However, a blogger might rely heavily on those ads to supplement their income. And with the AdSense guidelines saying “ads located above the fold tend to perform better than those below CLICK HERE TO READ MORE...
Rebuilding a B2B Website? Incorporate SEO Now!
On-site optimization has become more important than ever to capitalize on changing user search behavior and the new search algorithm updates. Aged and established B2B sites that had never done any previous SEO have the luxury of a strong search engine trust factor, something that only time can bring. A little onsite SEO and they see dramatic results relatively quickly. New B2B sites that build SEO right into their web design get off on the right foot and don’t have to worry about scrambling to catch-up down the road. If you’re looking to redesign or re-launch your B2B website, optimize it as you go! Here are 3 benefits of incorporating SEO into the initial design process: Your content is ready to rank. CLICK HERE TO READ MORE...
Common Onsite Enterprise SEO Challenges
While the same white hat SEO guidelines should apply to all websites regardless of size, larger websites (think 1,000+ pages) face a unique set of challenges that smaller website may not have to deal with. Smaller websites are often able to make decisions quickly and act on them ever quicker because they don’t have to worry about these 3 common onsite SEO challenges: Scale The most obvious problem facing many large websites looking to begin their onsite SEO is the sheer size of their website. I can tell you first hand that optimizing a 1,000+ page website is no small feat; the keyword research alone can easily take 40-80 hours of work, while actually optimizing the content (including writing Meta tags, optimizing the URL structure CLICK HERE TO READ MORE...
Outbound Linking from Your Business Blog
Knowing when and how often you should develop an outbound link from your blog to another site is a tricky thing. No website is an island (that’s why it’s called the World Wide Web), but obviously you don’t want to lose your hard-earned traffic to another site, especially a competitor. The Internet is full of distractions (so many YouTube videos to watch!) and once a visitor leaves your site there is no guarantee they’ll come back. If they get more than a few back clicks away from your blog, you’ve pretty much lost them until they rediscover your blog another day.
So when should you incorporate outbound links?
The most obvious scenario for incorporating an outbound link is when you are citing/quoting
eferencing someone else’s work. For CLICK HERE TO READ MORE...
Attempting a Guinness Book World Record for Social Media SEO Link Bait
Guest Post Written By Brian Hawkins If you’ve read enough posts here on Search Engine Optimization Journal. You’ll know that there is no silver bullet to high search engine rankings. So if any SEO agency could guarantee top 10 rankings, it’s simply not worth the risk. Which is why Brick Marketing is a huge advocate of quality original content with its SEO infused social media services http://www.brickmarketing.com/social-media-seo-service To prove my point why you should obey Google’s Rules: What would you do if you went to work and noticed that you were no where to be found in the search engines? Plus this was your peak Q4 season that counted for a majority of your ten million dollar plus e-commerce site. Would you start to CLICK HERE TO READ MORE...
4 Signs You’re Killing Your Company Blog
Business blogging is one of the most valuable marketing tactics a company can employ online. And in light of Google’s recent “freshness update”, having a business blog to drive your SEO is more important than ever. However, running a successful business blog is not as simple as many site owners think. It is a huge time commitment (with no end date) and the potential for taking a wrong turn is very real. Here are 4 things that could end up killing your company blog You can’t get at least one post published each week. Blogs need fresh content in order to survive and help build your online brand. I’d rather one of my SEO clients not even bother with a blog if they can’t commit CLICK HERE TO READ MORE...
Is it Time to Ditch Your SEO Partner?
Choosing which SEO firm, consultant or expert to outsource your website’s SEO campaign to is a big decision. You might look at a dozen potential SEO partners before you decide which one is right for you. But working with an SEO company is not like getting married; you don’t have to tough it out for better or for worse. If six months into the relationship you notice that things aren’t progressing as smoothly as you had imagined, it might be time to ditch your SEO partner. Here are 3 signs that it’s time to look for greener pastures: You’re constantly chasing them down. I take pride in my customer service and do my best to get back to my SEO and consulting clients as quickly as possible. I CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
