Ask.com Plans Entry Into PPC Market
Ask.com has announced it is entering the PPC market with contextual ads. The first ads will go online in late May. The ads will appear at first only on IAC-owned websites - Match.com, Ticketmaster, Evite, and Citysearch, as well as the countless other less popular IAC sites. Unlike AdSense, Ask.com promises more flexibility for publishers. The fourth largest search engine plans to allow publishers the ability to tweak ads in order to optimize ad relevance and page yield. Advertisers will be able to post separate bids for contextual ads and block sites from displaying their ads. IAC is hoping its program will be more flexible that Google AdSense. It remains to be seen how Ask.com's PPC advertising will affect the marketplace but judging by how CLICK HERE TO READ MORE...
What SEO Factors Are Important To Your Website?
SEOmoz has an excellent poll on search engine ranking factors. The poll includes a host of well-known, and some not-so-well-known, SEO experts. And, no, I'm not one of them. The contributors were asked to determine whether certain criteria are important for ranking purposes at the search engines. It's worth studying. I highly recommend that you take some time to look the list over. The macro-topics include: Keyword Use Factors Page Attributes Site/Domain Attributes Inbound Link Attributes Negative Crawling/Ranking Attributes Within each of these general topics, experts were asked to judge the weight of more specific questions such as whether keyword usage within the title tag is a heavily weighted factor. In all, there are 53 out of the hundreds of criteria that could be judged on the list of topics discussed CLICK HERE TO READ MORE...
Viral Marketing Through Microsites
WebProNews ran a great article a couple of days ago on microsites. One paragraph struck me particularly and points to the success of such sites: Viral marketers know that having a separate presence for campaigns can return good results. The most preferred tactic used by marketers is "Creating cool microsites" with 37 percent saying they produced excellent results. One-third said that online games brought good results. What Is A Microsite? A microsite is a one-page website used as a sales letter for a product or service. They're quite popular and always have been. As early as 1995 there were people online building these small websites offering some kind of product for sale. Some have done well, some have not. But the ones that have done well - CLICK HERE TO READ MORE...
Save The Internet Or You’ll Pay
Yesterday, SaveTheInternet.com celebrated its first birthday. This is the organization fighting to keep Verizon and AT&T from stripping away your right and mine to the use of a free Internet. These large communications companies want to create a high band Internet for government and people willing to pay the price and then a slower "lane" for everyone else - that is, small business owners, non-profit organizations, and people who won't be able to afford the elite steak dinner along with the keynote address. There's a great article in today's WebProNews on one senator, Byron Dorgan, who is criticizing his colleague Ted Stevens and AT&T head cheese Ed Whitacre for their evil scheme. Essentially, good guys like Dorgan want to keep the Net open to CLICK HERE TO READ MORE...
Rescuing Your Site From Supplemental Status
Search engine ranking is one of those things that website owners are constantly fighting to improve. The worst of search engine ranking is being termed "supplemental." With Google, once you are in the supplemental directory, getting your site back out is like battling upstream with a spoon though the rapids. Recently, an article was published that gave some very worthy tips on doing just that, rescuing your site from the black hole of "supplemental" listing. The first point the writer made is to make sure that the URLs involved are search engine friendly, and short. Making them search engine friendly is fairly easy, take out those special characters. They are not necessarily special so much as a hindrance to the search engines. Quite simply, putting that CLICK HERE TO READ MORE...
When It Comes To Meta Tags, You Only Need Three
When it comes to HTML, you can always count on accuracy and detail delivering your website's content in proper order to the search engines. If you are new to website building, or are struggling to understand why your website is not performing this article may be of tremendous value to you. First, let's look at meta tags, these are the main points of interest to the search engines, they do not look at a webpage as humans do, so meta tags are the brail, if you will, to what they see. Meta tags should always be between the *head* and */head* tags, like so: *head* *title*(Your Website Title)*/title* *meta name="description" content="(Your website's description) "* *meta name="keywords" content="keyword,keyword,keyword,etc "* *meta name="Author" content="www.your-website.com"* *meta name="owner" content="www.your-website.com"* *meta name="classification" content="(The main subject matter of your CLICK HERE TO READ MORE...
Google Bombs Are Proof That Link Building Works
For example, Rand Fishkin, one of the most respected people in the industry, urged his readers a few days ago to manipulate search engine rankings for the phrase "Greatest Living American" to make Stephen Colbert the number one result. What's worse is that he offered a shot at an $80 dollar reward (a 2-month subscription) to the participants. It's called a Google Bomb, and SEOmoz didn't invent it. Last year Google changed its algorithms to kill Google Bombs - well, the negative ones any way. After thousands or millions of websites linked to the White House website with the anchor text keywords "miserable failure," Google took decisive action and disengaged the Google Bomb, offering a statement that future Google Bombs wouldn't be possible. In actuality, CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
