E-Mail Marketing: The First Rule You Need To Know
The first rule of e-mail marketing is Send No Spam. That’s not as easy as it sounds.
We have reached a point in time where marketing is most effective when the people we market to give us permission to market to them. The question is, how do you get that permission? If you can’t send them a message to ask, how will you get them to say “Yes?”
That’s a good question, but there are means and methods of obtaining permission that are non-intrusive. Here are a few ideas:
1) On your website, offer a free e-course, e-book download, or some other benefit without charge in exchange for an e-mail address; by giving you an e-mail address, prospects are in essence giving you permission to contact them in the future
2) Exchange ads with other e-zine or newsletter publishers
3) Run a PPC campaign driving people to a landing page where you ask prospects to sign up for a newsletter or other benefit they will receive by e-mail
4) Offer an affiliate program that rewards webmasters and ezine publishers for sending your prospects, sales leads, or other contact information
5) Start a blog; as a way to block spam to your blog you can require people to register to post comments, something that most people interested in your topic are willing to do if they want to promote their own websites and by doing this you have permission to send them a thank you or other such message for reading and commenting on your blog
There are many creative ways to get people to give you permission to market to them by e-mail. You have to have a product that people want. By making yourself marketable you ensure that people will want to do business with you. And remember this number 1 rule for doing business: There is no substitute for a good reputation.
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One Response to “E-Mail Marketing: The First Rule You Need To Know”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
I’ll obviously have to agree with Nick on this one. You can’t send out unsolicited email and expect to gain peoples respect, let alone get them to buy what you sell. The only thing you’ll gain by sending spam is a trip to the trash folder.
Here’s another method of getting permission from customers to send them email. If you’re a local business sending out email newsletters, have customers sign up at the point of sale or – put cards on the table if you’re operating a restaurant. Let them know they can recieve special offers or benefits from signing up.
This is a great way to get news out to customers and build your loyal customer base. Be honest with your customers – they’ll appreciate it.