Yahoo Search Marketing Changes AD Sizes

Writing by Nick Stamoulis Tweet

Yahoo! Search Marketing will be changing all of their AD max size on their creatives. So if you have a Yahoo! Search Marketing PPC account, please change your Pay Per Click Ads.

Here is the exact specific on what needs to be changed to your Yahoo! Ads:

1. Short descriptions will be required when you create or modify an ad, beginning in May 2007.
Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer).

2. will only show short descriptions beginning in June 2007.
If you only use long descriptions, your ad will be automatically cut off to fit within the 70-character limit, which may impact your ability to communicate valuable information to users and your results. We recommend that you create a short description for any existing ad to guarantee that your most important information is included.