PPC Conversion Tracking: Google Is Tops
Writing by Nick Stamoulis on Monday, 9 of April , 2007 at 10:09 am
When it comes to pay-per-click, there really is no comparison to Google. The search giant has received a lot of flack in the last couple of years for not curtailing click fraud, but even with that problem resting on its shoulders I’d pick Google over any other PPC model. One reason is because of its conversion tracking tool, which is totally free.
All you have to do is insert a little code into your website and Google will drop a cookie on your visitors’ computer. If they buy, the cookie notifies Google. It will become quite evident that the purchase came as a result of your Google PPC ad. It’s a simple process and I highly recommend it.
If you opt to use PPC, use Google for its conversion tracking tool.
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Category: Conversion Tracking
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