When Going Viral, Learn The Tools Of The Trade First

Writing by Nick Stamoulis Tweet

There is no substitute for people. Human beings are capable of communicating with an enormous degree of nuance and subtlety, using voice, expression, body language, and gesture; no animation, avatar, or artificial substitute can take the place of a real person for communicating meaningful, memorable marketing messages.

Well, I’ve to agree with this guy. If you’re going to produce videos for your marketing campaign there is no reason not to use a real person in the video. Graphics for your website? Be real. Avatars, cartoons, and animated gifs just don’t cut it.

People will relate to you if you tell a story. It doesn’t have to be some long drawn out tale. But they have to be able to relate to it on an emotional level. Very few people can relate emotionally to graphic caricatures – unless they’re some kind of sociopath or possess beautiful minds like John Nash. If you want people to buy your product or service, you’ve got to get them to buy you.

I don’t think that everyone necessarily should use an expert. You can do it yourself. But it’s also prudent to know when to use an expert. Don’t have the time? Use an expert? Not very photogenic? Use an expert? Stumble over your own words just saying your name? Use an expert? Not a creative bone in your body? Use an expert. You get the idea.

But for most of us, we may not be Arnold Schwarzenegger or Glenn Close, perhaps we aren’t Ernest Hemingway or Elizabeth Barrett Browning, but that’s OK. Matt Cutts is no Jerry Springer, is he?

When it comes to creating a buzz, all you have to do is connect. If you can do that in your personal life, you can do it online. Just a learn a few things about the tools first.