Link Building: Yes, It Really Is A Popularity Contest
Writing by Nick Stamoulis on Friday, 20 of April , 2007 at 7:57 am
Global Linking Popularity
One of the major ranking factors is the Global Linking Popularity of your site. You should try to build plenty of inbound links from quality sites. One simple and effective way to do this is through writing articles and submitting them to the online article directories. Only related sites will pick up and display your articles with your anchor text links back to your site. These are often ONE-WAY-LINKS.
But don’t just write articles to get links, write quality content that will help the reader first and the links will come naturally. Also remember an article is an extremely good way of pre-selling your products and gaining trust with your potential customers.
Global Linking Popularity
One of the major ranking factors is the Global Linking Popularity of your site. You should try to build plenty of inbound links from quality sites. One simple and effective way to do this is through writing articles and submitting them to the online article directories. Only related sites will pick up and display your articles with your anchor text links back to your site. These are often ONE-WAY-LINKS.
But don’t just write articles to get links, write quality content that will help the reader first and the links will come naturally. Also remember an article is an extremely good way of pre-selling your products and gaining trust with your potential customers.
Yesterday we talked about bad outbound links. There’s really no such thing as a bad inbound link. But there are inbound links that are more valuable than others.
In general, you want other websites linking to you. Preferably, you want a lot of sites linking to you. But you’re better off with just a few excellent websites linking to you than a lot of mediocre sites linking in. The reason is because the popularity of the site that links back to you is considered a testament to the value of your site.
The thinking goes like this: If you’re friends with everybody at school then all that means is you have a lot of friends. But if you’re friends with the Prom Queen then you must be a cool chick because the Prom Queen doesn’t just hang out with anybody. You really are judged by the company you keep - online and off line.
Your primary concern as webmaster is to make your website “linky.” That is, provide content so good that people will want to link to you. As more and more webmasters discover your website, they push you up in the rankings. But if you are linked to by sites that are relevant to yours and outrank you in the search engines, then those links are really valuable links. You have to fight hard for them. But it’s worth it, everyone you get.
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