Internet Marketing Priorities: Why Design Shouldn’t Be First
To really create an effective Internet marketing campaign there are fours areas that need a lot of focus and a lot of carefully-thought-out detail: * The Color Design and Presentation of A Web Site * The Navigation of a Web Site * The Copy/Web Content * The Optimization Strategy(ies) Allow me to prioritize these for you: Copy/Content Navigation Optimization Design It might seem kind of strange that an SEO would put optimization next to last on the list of priorities, but there is a reason for that. What it all boils down to is your content is what sells. It does no good to get 500 million people to visit your site if it doesn't sell them on your CLICK HERE TO READ MORE...
Will Edison (Teoma) Deliver On Its Promises In Search Technology?
(Source) (1) Direct Hit and Teoma were the original social search engines. - Direct Hit which was purchased back in 1999 by Ask, uses click data to determine relevancy for rank. So the more clicks, the higher the click popularity, the higher a page would rank. - Teoma uses hubs and authorities to determine relevancy. In a sense, it uses the "wisdom of the crowds" to determine relevancy and show the best results they can. (2) Apostolos explained in his presentation this morning that they will be combining the best of both Direct Hit and Teoma into one engine. (3) Apostolos also explained that they have been tagging for three plus years. So for example, if you do a search at Ask.com, that search query you used, CLICK HERE TO READ MORE...
Feed The Spiders Good Links – But No Junk Food Please
1) Hyperlinks. This may seem almost silly, but you would be amazed at the number of sites I run into when doing consultations and website analyses that have non-standard hyperlinks. By "non-standard", I'm referring to javascrípt generated hyperlinks or hyperlinks embedded within flash files. OMG! You can't be serious! Actually, you know, I've seen it too. It's sad. Those links won't be very valued, even at the great Google. Flash is making a comeback. It's cool. And now that we've all got maximum bandwidth, unlike the old days when we were on dial up, it's actually usable. Except that the search engines haven't learned how to crawl it. Yet. I predict that some search genius will eventually figure out how to make a spider that will crawl CLICK HERE TO READ MORE...
Google Universal Is A Double-Edged Sword
Google Universal is getting a lot of attention right now. SEOs all over the world are speculating about how the latest change at Google will affect the way is SEO is done. If you don't know by now, Google has changed the way it returns results for search queries. Calling the new search model Google Universal, the search engine incorporates all of its technology in the search results. In other words, when you go to Google and type in your search query you are likely to see results from Google News, Google Videos, Google Images, Google Blog search, Google Local, and who knows what else. I see this as a positive for searchers and for SEOs. Here's why: Google Universal Will Mean Fewer Outdated Results We all CLICK HERE TO READ MORE...
Search Future, So Bright I’m Wearing Shades
Even with Microsoft and Yahoo combining their share of the search market, Google has them beat by 20%. According to a recent study by ZDNET, Microsoft is losing ground while Yahoo and Google are gaining ground. AOL and Ask.com are competing for fourth place. The search engine landscape looks a lot like the technology business landscape in the 1980s and 1990s. IBM started out in the lead, the Microsoft issued a challenge. Dell and Apple went head to head for third place. In the shakeout, each fell into its own market niche and rode the tsunami to the future. Everyone now knows that Bill Gates and Microsoft dominates the technology sector. Is Google the next Microsoft? Some people are saying so. But why? To gain some CLICK HERE TO READ MORE...
Web Design Vs. SEO: Who Should Control Your Direction?
You can search until your eyes fall out but you are not likely to find a web development company that knows squat about SEO. Many will claim that they can SEO your website. Odds are, though, they can't. You have to understand the difference between a search engine friendly design and search engine optimization. They are not the same animal. The fact is, most web designers are not SEO savvy. That's why you should insist on having your SEO consultant be involved in the web design process. Too many companies hire a web designer, or web development company, and spend thousands of dollars only to later have to re-do their website because it isn't getting crawled, or not crawled well, by the search engines. You can CLICK HERE TO READ MORE...
SEO Firm Or In House Employee? Which Is Better?
When you get serious about SEO you'll have to decide whether to do it all in house or outsource it to an SEO firm. There are benefits to each, but let me tell you why I think an SEO firm can help you reach your goals faster and more efficiently: As specialists in SEO, an SEO firm will stay abreast of the latest industry changes An SEO firm may work hundreds of jobs at one time, giving plenty of opportunity to perfect the skills necessary to succeed in SEO While the immediate cost of an SEO firm may seem like a step backward, the long-term cost will be less since what you pay for today provides benefits for a long time An SEO firm does not have to spend CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
