SEO Tip of the Day

Writing by Nick Stamoulis on Saturday, 5 of May , 2007 at 9:04 am

Here’s a quick SEO tip:

If you are a local company and you do business on the local level more than through cyberspace or by long distance, optimize your site for local business. You can do that with just a few simple techniques:

• Find an optimal location somewhere on your page and put your physical address on each page of your website
• If your mailing address is different than your physical address, include that on every page of your website as well
• In the body of your copy include the names of local towns, cities, counties, parishes, or townships; you’ll want this to sound natural when people read it so don’t just stuff them in there to impress the search engines
• On the home page, About Us page, and on each service or product page have a “We serve the following areas: and include well-known neighborhoods, cities, towns, etc. in your area of service
• Put your phone number on every page of your website as well; if searchers are looking for a specific phone number but don’t know it entirely they may search for an area code plus the three digit local extension and guess who they’ll find?
• You’ll also want to put your zip code and the name of your county, township, or city in the keywords meta tag, but don’t put too many place names here
• Of course, title, headlines and h2 and h3 tags that include local place names are effective as well

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