Multimedia Search – What’s The Big Deal?

Writing by Nick Stamoulis Tweet

Google also knows how to work the media. “Google learned that if they do an entire day devoted to search they’re going to get good press. Yahoo, Microsoft and Ask don’t do that,” he said. “Google played the PR side of things very, very well with this.”

No matter what you do online, good PR is essential. In fact, in this regard, doing business online and offline are the same. Good PR will go a long way. Learn how to do public relations online and you can make a big splash.

So what’s the issue all about?

Google grabbed the Web search headlines on Wednesday with splashy news that it was revamping its main page and blending results for all kinds of media indexed into one place — not just text on Web pages, but video content, images and local map-related results. Previously, searchers had to conduct separate searches on Google’s video, image and other search sites.

That’s great news for Google users. But it’s not really all that impressive.

But Yahoo representatives say big deal — they already do that. “We are blending that information already,” Eckart Walther, vice president of product search at Yahoo, said on Thursday. “For a lot of the queries we have the same multimedia content, we just don’t make it as quick to access.”

Only Yahoo didn’t make a big deal out of it like Google did. And that may be at least part of the reason they’re in second place instead of leading the search industry. If you don’t make a big deal out of it then your customers won’t either. So whenever you roll out a new product, add a new service, position yourself differently in the marketplace, do something extraordinary, etc. be sure to make a big deal out of it. If you don’t, no on else will either.