Will Google Universal Solve Any Problems?

Writing by Nick Stamoulis Tweet

Running approximately 100 million search queries it recorded between January and March 2007, Enquisite noted that in the US, Google Images referred only 4.19% of aggregate site traffic. Google Local referred 1.8% and Google News only sent .39% of site visitors, slightly ahead of Google’s Canadian portal, Google.ca which sent .32%.

So what does all this mean for SEO. Not much really. SEO will still be the same whether Google channels search queries through Universal or a vertical search portal. But this is good information to have.

The interesting thing is that local search queries will still be sent through the same query portal as all other searches. If you search for “dog food” will you get the latest news stories on the subject mixed in with your local per food store’s web site? That remains to be seen but it is highly likely, which begs the question, How will be it be different than right now?

Google is simply attempting to make its product better for searchers. They’ve done a good job until now. But as more and more people go online and build content for their web pages the challenges will grow. The question is how will the search engines meet that challenge and how will webmasters meet it as well? One thing is for sure: Content creation and development will grow into a booming industry.