Is Alexa Really Necessary?
Writing by Nick Stamoulis on Thursday, 24 of May , 2007 at 9:43 pm
The fact Alexa relies on this kind of volunteer effort to collect the traffic information constitutes its major limitation. As you can easily imagine, there are countless web surfers out there who do not use the toolbar and would probably never consider doing so. They represent the overwhelming majority of web users. Because of that, it’s only conceivable that there are websites which receive a steady and decent amount of traffic but whose Alexa rankings do not necessarily reflect this for their visitors’ browsers are not equipped with the Alexa toolbar.
The fact Alexa relies on this kind of volunteer effort to collect the traffic information constitutes its major limitation. As you can easily imagine, there are countless web surfers out there who do not use the toolbar and would probably never consider doing so. They represent the overwhelming majority of web users. Because of that, it’s only conceivable that there are websites which receive a steady and decent amount of traffic but whose Alexa rankings do not necessarily reflect this for their visitors’ browsers are not equipped with the Alexa toolbar.
As you’ve no doubt noticed, most Internet users don’t use Alexa and don’t rely on it. Should you?
As a tool, Alexa can be helpful but I wouldn’t use its data as a word from God. The problem with it is, as this author so eloquently stated, most of its users are SEOs, bloggers, and other techies. Most non-users are average Joes. The way I would recommend using Alexa is to find out how much tech-savvy traffic you are getting versus non-tech traffic. If you peddle a product or service that targets techies then you’ll want to spend more time working on ways to draw their attention. If your product or service is not geared not techies but toward the average Joe then maybe you shouldn’t worry about it at all.
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