The High Value Of Title Attributes In Your Links

Writing by Nick Stamoulis Tweet

Two days ago I wrote about anchor text and why it’s so important to SEO. A reader commented that you can use a title attribute to increase your SEO benefits. Good point, Jim.

A title attribute is a simple little phrase you can add to your links to get another keyword usage in there. It’s not spamming. It’s very helpful to the search engines because it tells them what the link is about. It’s really helpful when the page to which you are linking doesn’t have the keyword in the URL. You effectively can have two, or three, uses of your important keyword in the link itself. The title attribute looks like this:

title=”search engine optimization”

You put the title tag between the brackets of your a href tag but after the a href attribute itself, like this:

a href=”http://www.searchengineoptimizationjournal.com” title=”search engine optimization”

Enclose the above phrase in brackets with the < bracket in the front and the > bracket in the rear. That way you get your keyword phrase in the tag itself twice and if your keyword anchor text is itself the same keyword phrase, that’s three uses of the phrase. That will give you a big boost in SEO benefits. I’d add the title attribute to every link on your website.