In Social Marketing, It Pays To Know Your Market
Writing by Nick Stamoulis on Tuesday, 26 of June , 2007 at 10:21 pm
I found the following sentence tucked away into a Jordan McCollum blog post at Marketing Pilgrim:
MySpace users, according to the BBC, tend to be minorities and get jobs straight out of high school, while Facebookers tend to be white, go to college and come from wealthier homes, being part of a more “aspirational class.”
It struck a nerve with me because, as you know, I’m real big on social marketing and super big on targeted marketing. Jordan’s comment hits right at home with me. No matter what kind of marketing you are doing, you need to know your target market.
I haven’t studied the demographics of Facebook versus MySpace, but if this is true then you certainly want to pick the right social marketing tool. If you have a universal product, or one that would appeal to multiple markets then you might target your message to your particular audience in both social marketing platforms using a different approach for each. This is an old-fashioned marketing strategy that advertisers have used in print and other media for years. It will work online too. Know your market and hit your market where they work and play. That’s the rule.
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Category: Social & Viral Marketing
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