One More Thing About Google Universal (And Paris Hilton)

Writing by Nick Stamoulis on Friday, 29 of June , 2007 at 10:30 am

On the Paris Hilton SERP (you know, the one with the bunny suit pic), just above the sexy photos on the blue bar where the number of results returned is shown, you’ll see four links

• Web
• Images
• News
• Video

Those are the Google verticals from which the results for Google Universal are retrieved. If you click on any one of those links then you’ll get the results just for that vertical. In other words, if you really like looking at Paris Hilton photo images then you can click on “Images” and see all you want. By the same token, you can click on “Videos” and watch the moving pictures. Want to catch up on the latest news?

So I clicked on News (no, seriously, I did - right after I clicked on “Images” and watched half a dozen videos of Paris gyrating while eating fruit). It was pretty cool. Of course, you get all the latest stories of Paris Hilton’s jail experiences, gossip, more photos, and all the sweet little Paris Hilton news you can handle. On the left side of the screen are more links.

Here’s a list of the links, from top to bottom:

• Browse Top Stories
• Last hour
• Last day
• Past week
• Past month
• Archives (with a red “New!” beside it)
• Blogs (with a red “New!” beside it)
• News Alerts

If you click on “Archives” you can go back and read news stories of Paris Hilton as far back as 2003. Cool or what?

And if you click on “Blogs” you can see a long list of blogs that talk about Paris Hilton. 3.8 million results - just for blogs. Can you believe it?

You’ll see everything from blogs on Paris Hilton’s sex video to a fictional account of an intimate dinner involving Paris Hilton and Ann Coulter (I wonder what that would be like!). You’ll see blogs from the UK and blogs with URLs like 10marshmallows.com and 10zenmonkeys.com (where’s the banana?).

Can you see how you might use Google Universal now? Each of these individual verticals are another way to get listed in the search engine. Get your videos listed and for every video indexed on Google Video, that’s just one more way to be found by someone searching for your information. Get written about a lot in the news and for every news story that mentions your name that’s one more way you can be found in Google Universal. With Google Universal the goal will be to appear in as many verticals as you can rather than simply try to appear on the top page of the results with your website.

What’s good? More people will have a chance to be No. 1. What’s bad? It will mean more work to get there. Overall, I’d say it’s a net positive. Now, if you’ll excuse me, I’m off to search for Nick Stamoulis and I hope, by God, I don’t see myself in a bunny suit.

Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.

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