Writing by Nick Stamoulis on Tuesday, 31 of July , 2007 at 9:13 pm
Every now and then Yahoo does something so incredibly right that it makes you wonder why they ever do anything wrong. Yahoo Search Assist is such a tool. This is a great tool, but you can only use it on Yahoo!’s home page. Yahoo should roll it out so that you can use it on your own My Yahoo! page or even on a Yahoo! Search page. If you’ve performed a couple of searches and want to perform another one you’ll have to back to Yahoo!’s home page to turn on the assist tool. That’s not cool.
Yahoo! has another tool in beta, though. It’s Yahoo! Bookmarks. This should prove very popular among die-hard Yahoo fans. I highly recommend it. It makes you wonder, though, why Yahoo! is just now getting around to this. They’re playing catch up to Google, the front runner in search engines, and because Yahoo! spent way too long shunning the innovation bandwagon they may be catch up mode for a long time - possibly forever. Still, it’s good to see they’ve woke up.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Search Engines
Writing by Nick Stamoulis on Tuesday, 31 of July , 2007 at 8:00 am
Article Marketing defined: (Source) In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage.
Most people don’t really understand article marketing. If you don’t understand it then you shouldn’t do it until you do. Take some time to learn what it is and how to do it before you just jump in and go. You’ll be so much the better for it when you do.
The thing to keep in mind is that article marketing is just as its name implies. You write an article and you use it as a marketing tool for your business or website. First, the article has to be about the same topic that your website is about. It helps if you make a list of topics related to your website theme. They should be items that you can comfortably write 500-700 words on and still have things left to say.
The second thing to remember about article marketing is you are not trying to promote yourself or your business. You are trying to help your readers. You want an article that is helpful to the person reading it and it can’t come across as an advertisement. Think of it like a magazine article. It’s a way to tell people what you know without bragging or sounding like a know-it-all. This establishes you as an expert in that field of knowledge, an important concept if you want people to trust you.
Article Marketing Myth #1:
MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.
This is probably the least effective way to go about article marketing. The object is to reach a targeted audience. You want the readers of the article to be the same people who might buy your products or services. Think about what your customers would want to read. Before you publish any articles you might try giving a copy of them to two or three of your best customers, ones that you think will give you honest answers, and ask them if they would read that article in a magazine and if they did so would they receive a benefit. If they answer yes to both questions then you’ve got a good article.
Writing the article, however, is only part of the equation. With article marketing, your choice of directories you intend to submit your article to is just as important. It could even be more important. There are general directories out there that are good and that have a high PageRank, but that doesn’t mean that your article will get published there. If your articles are geared toward a niche market then try to find an article directory for that marketing. Articles are likely to be picked up by publishers in those directories than in the general directories.
- NOTE: The objective of article marketing is not to get published in the directory. The article directory is a means to an end. You want your articles to be picked up by other websites and newsletters within your field of expertise. When that happens then the result is more credibility for you, links back to your website from relevant websites, and more targeted traffic.
Article Marketing Myth #2:
MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.
The problem with publishing articles on your website first is that search engines usually index the first occurrence of content on the web. If it appears on your website first then it will be considered website content on your website. Any article marketing you do with the same content will be diminished and will not have as much value. On the other hand, if your articles appear in article directories first, then no matter where else they appear on the Internet they will be considered articles. If you want to include those articles on your own website then you can publish them the same way every other publisher does - with your bio and links intact, and most article directories now require a link back to the directory where the article was found.
Article marketing is very effective if done the right way. Take some time to learn what it’s all about before you actually jump in and try to do it.
See more article marketing myths here.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Internet Marketing
Writing by Nick Stamoulis on Monday, 30 of July , 2007 at 2:26 pm
Did we really need a study to tell us PPC is most effective when the keywords match? Why else would they ask you to designate keywords?
But here it is anyway.
Here’s the interesting part:
(Pilgrim’s take) In one study that tested ads for Encyclopedia Brittannica, ad titles that contained both “Encylopedia” and “Brittannica” converted 2.5 times better than ad titles that contained only Brittanica.
Based on my own PPC campaigns I know this is true. The more targeted your ad the more effective it will be. This has always been an important advertising maxim. It’s even more important now that you can actually track your results. Not only can you track the effectiveness of your PPC ads, but you can track the effectiveness of each keyword in the ad and that is the winning number in this.
(Pilgrim’s take) This study quantified something that any sophisticated PPC advertiser probably already knows–you should try to match your ad titles as closely as possible to the search terms that you are buying. Be as specific as you can, using brand names if possible.
OK, let’s repeat ourselves. Match your keywords as closely as possible. Otherwise, you’ll get fewer click throughs. Be specific. No-brainer, huh?
A little less of a no-brainer, though:
(Pilgrim’s take) Using indirectly related keywords generated traffic but with a much lower click through rate and conversion rate.
Too many PPC advertisers expect great things from mediocre ads. If you have an unrelated keyword you might get a few click throughs. But most of your best click throughs will come from keywords in your PPC ads that match exactly the keywords search for at the search engine. That should go without saying, but not as many people think that way as should. If you are targeting people searching for pink bikinis, for crying out loud, make your PPC headline “Pink Bikinis,” then include that phrase again in one of the two lines of your ad. You’ll be much better for it, I promise.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: PPC
Writing by Nick Stamoulis on Monday, 30 of July , 2007 at 7:47 am
When we speak of content development, that could mean a few things, none of them at all unalike. But you don’t have to just think in terms of your website. Here are a few of the many forms your content development strategy could consist of:
- Written content for your website
- Blog content
- SEO content
- Photo and image content
- Video content
- Pod content (also known as audio or podcast)
- Navigation content
- Template content
- Graphic content
- Newsletter content
Essentially, anything you would put on your website to promote or enhance your promotions of your business should be considered content. You can even include off-page content as a part of your overall content development strategy - and you should. Off-page content would be articles, back links, pay-per-click ads and other forms of advertising such as banner ads on related websites. Again, if it drives your online marketing you should consider it as a part of your overall content development plan.
Most of these content categories are self explanatory so I won’t delve into those. But let’s talk about navigation content for a second. This is extremely important.
Navigation content is defined as the content that links your web pages together so that your site visitors can navigate through it easily without a lot of hassle. That includes your navigation bar, of course, but it also includes your contextual links, anchor text, and such. You must put some premium thought into your navigation plan. It is vital that you do so.
You want your visitors to find what they are looking for quickly and easily. But you also want the search engines to find what they need just as quickly and easily, otherwise you could end up in Google’s Sandbox or ignored altogether. Your navigation bar needs to be crawlable. I have actually seen people use Flash navigation bars that are mighty cool and jazzy. You can have the fastest street car in the city, but if it isn’t street legal it won’t matter how cool your friends think it is when you are looking at them from behind bars.
OK, exaggeration aside, a crawlable navigation bar is very important. Search engines won’t crawl Flash files. So if you have a Flash navigation bar, ditch it now and replace it with a navigation bar that uses html and CSS. This is imperative.
Another thing to think about with your navigation bar is what you want your text content to say. When a visitor sees your links they have to know what those links are pointing to. What kind of content will they find when they click on that link? Don’t deceive them. Be clear about it, but do it precisely. You don’t have a lot of space in a navigation bar link. One or two words is enough, but those one or two words must tell your visitors exactly what they expect to find when they click the link.
Think along those same lines when you add your other link content as well. Contextual links get a lot more clicks than any other type of link. So be sure to add links to your internal pages inside the text content of your web pages. Do it naturally, not forced, and put some thought into exactly what the text content of those links will say. They must be descriptive enough that people know exactly what they will find on the other side of that doorway. Unlike navigation bar links, however, content links (or contextual links) can be as long as you want them to be. But don’t overdo it. A text link that is three paragraphs long will look silly. But you can extend it to five or six words, a complete phrase, or sentence if it makes sense to do so.
That’s enough for content development right now. But we’ll revisit this issue in the future. For now, I’ll be happy to entertain your questions.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Content Development
Writing by Nick Stamoulis on Sunday, 29 of July , 2007 at 10:00 pm
(More wisdom from the Pilgrim) Remember, your social network participation reflects on your reputation. You may be careful about what you post to your online profile, but what your friends do is also reflected on you. If a potential employer sees that a few of your Facebook friends like to ask “how much pot did you smoke over the weekend,” they may conclude you’re of the same caliber.
There is perhaps no truer statement about social networking that you should write down and memorize. When it comes to expanding your network of friends, it may be cool and all, but the bottom line is you will be judged by who you run with. When you establish your profiles on the many networking sites (and I highly recommend you set up profiles on more than just one) then you will be judged by the caliber of the people you hang around. Just because you are doing business online doesn’t mean that you won’t be judged by the same standards as you are offline. Keep that in mind when out networking. If you wouldn’t pick them as a friend or business associate in your “real” world then don’t pick them as your friend or associate in the cyber world either.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Social & Viral Marketing
Writing by Nick Stamoulis on Thursday, 26 of July , 2007 at 1:26 pm
Funny story. Google banned this guy for buying links so instead of owning up and asking for absolution he decides he doesn’t need Google. So he starts buying sponsored ads - paying for links! I’m anxious to see how he does.
But it does bring up an interesting question that the pilgrims have offered an answer for:
Most of the comments on Naylor’s blog and people I have discussed this post with seem to be of the opinion that the client should bow down and ask for forgiveness. Organic Google traffic is needed too much to survive without it. I completely disagree.
Do website owners really need Google? Many people believe so. Organic SEO, as a matter of fact, does deliver more traffic to websites than any other source. In fact, about 80% of all traffic on any given website comes from organic search listings. Ahhh, but here’s the rub, about 80% of all traffic on most websites bounce in and bounce out without sticking around too long. But is it the same 80%? Not likely.
Where is the other 20% coming from? Click-throughs from other websites, directories, blogs, article marketing, banner ads, and sponsored listings on SERPs and other content network websites. Most of that 20% is targeted traffic. Just about every one of those sources delivers targeted traffic, which is more likely to buy or take the desired action simply because they were looking for your stuff. Well, maybe not quite 20%, but most of that 20% any way. The question is, can a website survive financially from that 20%?
I see no reason why not. Click-throughs from articles, blogs, and directories are free. If you don’t pay too much for other forms of advertising then it is feasible that you can earn a profit from the traffic you get from those sources and not need the organic traffic. The bottom line for any business is ROI. You want to earn more than you spend. The reason most of us like organic traffic is because it is free. And if you do it right then it is targeted traffic. But there’s the hitch: It is hard to do it right. That’s why the SEO industry is such a hot item right now.
I think, personally, if you hire an SEO firm to push your website up in the organic rankings that you will probably spend more in the long run than you will if you run a pay-per-click campaign. If that is the case then would the money you spend on SEO be better utilized on PPC? It bears some consideration, don’t you think?
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: PPC
Writing by Nick Stamoulis on Thursday, 26 of July , 2007 at 9:44 am
There is a great discussion going on about yesterday’s post on blog comment spam. I’m very appreciative of those who have left their comments and continue to monitor the discussion. I hope others will join in. I believe this is a worthy topic of discussion no matter which side of the fence you fall on.
That said, I’d like to discuss how you can encourage blog comments on your blog. Some people can write for months, or even years, and never receive a comment. How do you do it? Believe me, it isn’t easy. However, there are some things you can do to encourage comments on your blog. Here are a few ideas:
- Spark a little controversy by playing devil’s advocate to a popular issue
- Post a survey or take a poll
- Trackback to other blogs, and do it often
- Leave comments on other blogs
- Join a few forums and be a regular contributor
- Join some blog communities and be an active member
- Do some reciprocal linking with other blogs in your field
- List your blog in blog directories
- Market your blog through a weekly newsletter that summarizes each blog post for the week
- Offer a free download for your readers if they leave a comment (or leave a minimum number of comments)
These are just a few ideas. There is no limit really to the things you can do to encourage blog comments on your blog. One of the most important things you can do is to write to your blog as often as you can. Daily if you can. Two or three times a day is even better. The more often you blog the more likely you are to gain readers and if your blog posts are interesting then you’ll attract a loyal following. Interesting, useful blog content is perhaps the most important aspect toward gaining a loyal readership that participates in the conversation. People will respond if you make it easy for them to do and you address issues they care about. Encourage comments on your blog and give people a reason to join the conversation and they will.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Blogging
Writing by Nick Stamoulis on Wednesday, 25 of July , 2007 at 4:25 pm
On July 10, Rose DesRochers wrote on her personal blog “World Outside my Window” about a new service that offers blog comments for sale. She evidently doesn’t like the idea.
She quotes a piece from the website’s copy and comments:
The new service ‘Buy Blog Comments’ offers to leave spam comments at a rate of 100 comments for $19.99, 500 comments for $99.99 and 1000 comments for $199.99.
Aside from getting the price wrong - it’s $24.99 (although, in fairness to Rose, it is possible that Buyblogcomments has changed its price since Rose’s post) - Rose makes an interesting observation. She calls the comment ghostwriting service a peddler of spam, following the footsteps of Darren Rowse at ProBlogger. Darren goes so far as to challenge bloggers to take a hard stand against the practice and asks those of the legal community to offer opinions on the practice.
Well, I’d like to play to devil’s advocate just for a second. I haven’t used the service and may likely never use it, but that doesn’t mean other can’s use it. Of course, I’m not encouraging anyone to do so. I’m simply advancing a rhetorical argument. Bear me out, please.
Ghostwriting has been around for a long time. They write marketing brochures, sales letters, personal letters even, novels, autobiographies and memoirs, scientific manuals, and marketing articles as well as other content on a per-client basis. Heck, some services even offer to ghostwrite blogs. So why shouldn’t blog comments and forum posts be included in the ghostwriting category?
Those of us who have been online for awhile know that there is SEO benefit to forum posts and blog comments. We’ve seen it and continue to see it. Leave a comment and you get a back link. I usually don’t leave comments just to get a back link, nor would I encourage anyone else to do so. But it is a benefit, albeit a side one.
Jon Waraas at least understands that there is an SEO benefit to blog comments. Hence, the value of his service. The problem with the blog-comments-for-SEO philosophy is that you may shell out your money for benefits that are benefits today, but may not be benefits tomorrow. In other words, the search engines could change their algorithms to not count those types of comments for link popularity and ranking purposes. If they do then you’ve paid money for nothing. However, if you want more traffic to your blog or website then leaving comments on other people’s blogs is a good way to get more traffic, SEO benefits or not. Why couldn’t you pay someone to go in and place these comments for you if you don’t have the time to do it yourself? You’re just engaging in smart marketing. Aren’t you? And while you’re doing that, why not do it the right way and include some anchor text so that you get the SEO benefits that the current algorithms provide?
There seems to be a prejudice these days against anything that smacks of “I’m doing this for SEO purposes.” That prejudice may be justified. There are some truly greasy people out there doing unquestionable things. But should we discount a practice simply because someone does so for the purpose of a benefit that potentially works in their favor and works against others - as opposed to pursuing the same practice for the purpose of a benefit that benefits themselves and doesn’t hurt anyone else? Is there really that big a difference? Businesses have been competing on such terms for centuries. Why change now?
OK, I’m in my angel suit now. Go ahead and slam me.
(NOTE: I’m purposefully not linking to Jon Warass’s websites because I haven’t had a chance to evaluate his services and cannot vouch that they aren’t spammy in nature.)
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: SEO
Writing by Nick Stamoulis on Wednesday, 25 of July , 2007 at 7:39 am
If you starting a new website there is one thing you need to think about that a lot of new webmasters don’t consider until they’ve built a few pages. You need to think about it before you build your first page. Next to the content on the pages and the design look and feel of the site itself, this is the most important thing. It’s site organization.
Some of the things you need to consider regarding site organization are:
- How many columns you’ll have on the page
- Which column will the main page content be displayed on
- Where will your navigation bar be located
- How will site visitors contact you
- How easy is it for site visitors to navigate your site (go from page to page)
- Will you include interactive features
-
What can you do to ensure visitors stay on your site longer
You’ll need to think about how your content, your site design, and your navigation features relate to each other. Will most of your links be contextual or exist on your navigation bar? Maybe both. Which pages will link to which other pages? Why do you want to do it that way? What is the benefit to the reader?
One thing that can help you is to storyboard your website before you build it. Draw your home page at the top of a piece of paper. Make it simple. Draw a circle and label it “home page.” Then draw a line and draw a circle at the line. Draw as many lines from the home page to a circle as you think you’ll for pages that connect to it. Label those pages. Next, take out another sheet of paper and draw a circle at the top. Label that page with the same label as one of those circles representing a page that connects to your home page. Now draw lines with a circle at the end that represent pages that connect to that page. Do this for each page that connects to your home page.
As you build your website, think about what makes sense for your reader. Do any of your tier 2 pages (pages connecting to your home page) need to connect to each other? If you find that a lot of them should then you should have a menu bar on all of those pages. Same thing for your tier 3 pages. Map out your website before you begin building it. You’ll find that the building stage will go a lot smoother.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Content Development
Writing by Nick Stamoulis on Tuesday, 24 of July , 2007 at 8:33 pm
(Andy Beal) This social media stuff will never catch-on, but just in case it does, here are the different flavors of Marketing Pilgrim.
Wait a minute. Did I read that right? Andy Beal doesn’t believe in social media? He has so many profiles for someone who doesn’t believe it will ever take off.
But the question isn’t so much will it ever take off, but when. Some people say it already has and others say never. I say the best is still yet to come. Social media isn’t dead. We’re just getting started. And just for the record, it does include blogging, which I think is just going to get better.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Social & Viral Marketing
Writing by Nick Stamoulis on Tuesday, 24 of July , 2007 at 9:46 am
It looks like Yahoo is trying to out-Google Google. Having shocked the world with setting stricter standards of respect for privacy than the No. 1 search engine, Yahoo has decided it’s time to change its algorithms. I suppose it’s time.
And why not? Google just underwent some algorithm changes itself. If you’re going to play follow the leader you should probably follow the leader when the leader does something you’d expect the leader to do (based on past performance). But I wouldn’t expect the same reaction from the people who watch the leaders and followers.
While Yahoo announced on July 19 that they are undergoing a change in algorithm, no one has been blogging about it. The search engine blogs have been silent. Why is that?
Do you think that maybe they don’t consider Yahoo algorithm changes to be as significant as Google changes? They are, after all, the second most popular search engine. And they are the most trafficked website online. That should account for something, right? You would think.
What are Yahoo users saying about this?
So far this is the best result in the last few updates…….
The new results are worse than ever
My no.1 website drop to 15, is this going to get fixed. I think this is unfair.
I love the new search suggestions. It makes search intuitive and the results are good to make me switch to Yahoo as the prime search provider.
However my pet peeve is the position of the search bar. I used to use yahoo a lot more before you redesigned the site. Now it is up and to the LEFT and it is not ergonomically friendly.
Well, you can’t please everyone. It seems there are some mixed reviews. Google pretty much had the same response. Honestly, I’ve performed a few searches at Yahoo since the big change and I’ve noticed a little difference. One web page that had been No. 1 for weeks fell to No. 19. Another web page that had been lower in the results jumped up to No. 3. Still another page went from No. 6 to No. 1 and another stayed the same. Since Yahoo hasn’t shared the specific changes it made to the algorithms, it is difficult to judge just why these changes in rankings took place. It looks like a little further investigation is in order.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Search Engines
Writing by Nick Stamoulis on Monday, 23 of July , 2007 at 6:51 pm
Hot on the heels of Ask.com’s announcement on privacy:
(Source) Microsoft will delete data after 18 months and Yahoo after 13 months. In addition, Microsoft and Ask have issued statements urging the search engine industry to adopt a single standard for data retention.
Of course, Bloomberg was the first to break the news.
The interesting part about this story is that MSN and Ask are calling for an industry-wide standard. I don’t think that is necessary. What would it be? MSN matched Google’s policy, which is the least desirable among privacy advocates, especially in Europe. Ask has the best policy, but I don’t think the other search engines would succumb to Ask.com’s policy without a good fight.
Google beat them all to the punch, but that doesn’t mean Google will win the fight. I think it depends on which side of the big pond you’re on. They don’t like Google too much in the EU.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Search Engines
Writing by Nick Stamoulis on Monday, 23 of July , 2007 at 7:07 am
If you want a sure way to increase your rankings in the search engines, try something I like to call the triad of keywords. The triad of keywords is a simple concept and it works.
The first thing you do is load your relevant web page or landing page with the keyword you want ranked for. Don’t spam, but use the keyword a lot. Make it rich with your keyword. Secondly, take out a sponsored ad at one of your favorite search engines - preferably Google or Yahoo - and link the ad to that landing page. Now, here’s the kicker: That sponsored ad MUST use the same keyword you used on your landing page in both the headline and the body. For instance:
You build a landing page around the keyword “milk chocolate.” Your sponsored ad’s headline should contain “milk chocolate” in it. So should also the body. But you must also conform the ad to the search engine’s specifications, which means you are limited in your word count. Your ad might read as such:
Milk Chocolate (headline)
Milk chocolate not duds;
Melts when is supposed to.
With this ad you have the keyword phrase in both the headline and the body. This maximizes your inbound link (the headline) as anchor text and ads the variable of relevancy to the link. The surrounding text on both the ad and the landing page make the relevancy variable more valuable. If you had a link with the proper anchor text on a page about motor cars, for instance, and the land page was only secondarily about milk chocolate then that link would be less valuable. Surrounding text is just as important as the anchor text. Don’t forget that.
That brings me to the third piece of the triad. The search term itself. Sponsored ads are ranked in part by relevance. In other words. The above ad on milk chocolate will appear in its placement according to how relevant it is to the searchers query. If the searcher types in “milk chocolate” and that’s it then the ad should rank higher. On the other hand, if the searcher is looking for “milk chocolate” along with “peanuts” then the ad may rank lower since you say nothing about peanuts in your ad or on your landing page. You must keep this in mind when writing your landing pages and sponsored ads. When you build your landing page you’ve got to keep in mind how you will write the ad that points to that page. You are essentially targeting the landing page as well as the sponsored ad to a specific market segment. Use the proper keyword phrase in both elements of the triad and you should do well.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: PPC
Writing by Nick Stamoulis on Sunday, 22 of July , 2007 at 7:27 pm
If you haven’t heard, the following laws of e-mail marketing should never be broken:
- Thou shalt not spam
- Thou shalt use teasers in thy headline and subject lines
- Thou shalt not mislead thy readers and subscribers
- Thou shalt give your subscribers a clear way to unsubscribe
- Thou shalt not kill thy prospects with graphics and Flash presentations.
- Thou shalt include thy e-mail address in every e-mail for easy correspondence.
- Thou shalt link back to thy website in every e-mail.
- Thou shalt build trust among thy prospects.
- Thou shalt not bore they readers.
- Thou shalt ensure each element of every e-mail has a specific purpose and make sure thy reader knows it.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Email Marketing
Writing by Nick Stamoulis on Sunday, 22 of July , 2007 at 11:23 am
(Source) Ask.com announced Friday that it will allow search users to control how and whether their searches are recorded, marking the first time a major search company has modified their data retention policy to make it user controllable.
This will prove to be a good move for Ask. In this day and age of snoop-and- let-snoop, privacy advocates will welcome a search engines who doesn’t spy on their behavior. As long as governments allow such privacy I think you’ll see Ask.com’s user base grow. You may even see Google’s shrink a little. If Ask can prove that it returns more accurate results than Google then you’ll likely see the fourth largest search engine take a little search share away from Google. But it will be a long time before Google is toppled of its hill. Nevertheless, this is a good start. Isn’t it?
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Search Engines
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