Yahoo! Has Some Cool New Tools
Every now and then Yahoo does something so incredibly right that it makes you wonder why they ever do anything wrong. Yahoo Search Assist is such a tool. This is a great tool, but you can only use it on Yahoo!'s home page. Yahoo should roll it out so that you can use it on your own My Yahoo! page or even on a Yahoo! Search page. If you've performed a couple of searches and want to perform another one you'll have to back to Yahoo!'s home page to turn on the assist tool. That's not cool. Yahoo! has another tool in beta, though. It's Yahoo! Bookmarks. This should prove very popular among die-hard Yahoo fans. I highly recommend it. It makes you wonder, though, CLICK HERE TO READ MORE...
Article Marketing: Busting The Myths
Article Marketing defined: (Source) In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Most people don't really understand article marketing. If you don't understand it then you shouldn't do it until you do. Take some time to learn what it is and how to do it before you just jump in and go. You'll be so much the better for it when you do. The thing to keep in mind is that article marketing CLICK HERE TO READ MORE...
Target Your PPC Ads With Specific Keywords
Did we really need a study to tell us PPC is most effective when the keywords match? Why else would they ask you to designate keywords? But here it is anyway. Here's the interesting part: (Pilgrim's take) In one study that tested ads for Encyclopedia Brittannica, ad titles that contained both “Encylopedia” and “Brittannica” converted 2.5 times better than ad titles that contained only Brittanica. Based on my own PPC campaigns I know this is true. The more targeted your ad the more effective it will be. This has always been an important advertising maxim. It's even more important now that you can actually track your results. Not only can you track the effectiveness of your PPC ads, but you can track the effectiveness of each CLICK HERE TO READ MORE...
Content Development Consists Of More Than Mere Website Content
When we speak of content development, that could mean a few things, none of them at all unalike. But you don't have to just think in terms of your website. Here are a few of the many forms your content development strategy could consist of: Written content for your website Blog content SEO content Photo and image content Video content Pod content (also known as audio or podcast) Navigation content Template content Graphic content Newsletter content Essentially, anything you would put on your website to promote or enhance your promotions of your business should be considered content. You can even include off-page content as a part of your overall content development strategy - and you should. Off-page content would be articles, back links, pay-per-click ads and other forms of advertising such as banner ads on related CLICK HERE TO READ MORE...
Social Networking Is Not Unlike Real World Networking
(More wisdom from the Pilgrim) Remember, your social network participation reflects on your reputation. You may be careful about what you post to your online profile, but what your friends do is also reflected on you. If a potential employer sees that a few of your Facebook friends like to ask “how much pot did you smoke over the weekend,” they may conclude you’re of the same caliber. There is perhaps no truer statement about social networking that you should write down and memorize. When it comes to expanding your network of friends, it may be cool and all, but the bottom line is you will be judged by who you run with. When you establish your profiles on the many networking sites (and I CLICK HERE TO READ MORE...
SEO or PPC: Can Your Business Survive Only On Pay-Per-Click Advertising?
Funny story. Google banned this guy for buying links so instead of owning up and asking for absolution he decides he doesn't need Google. So he starts buying sponsored ads - paying for links! I'm anxious to see how he does. But it does bring up an interesting question that the pilgrims have offered an answer for: Most of the comments on Naylor’s blog and people I have discussed this post with seem to be of the opinion that the client should bow down and ask for forgiveness. Organic Google traffic is needed too much to survive without it. I completely disagree. Do website owners really need Google? Many people believe so. Organic SEO, as a matter of fact, does deliver more traffic to websites than CLICK HERE TO READ MORE...
How To Encourage Blog Comments On Your Business Blog
There is a great discussion going on about yesterday's post on blog comment spam. I'm very appreciative of those who have left their comments and continue to monitor the discussion. I hope others will join in. I believe this is a worthy topic of discussion no matter which side of the fence you fall on. That said, I'd like to discuss how you can encourage blog comments on your blog. Some people can write for months, or even years, and never receive a comment. How do you do it? Believe me, it isn't easy. However, there are some things you can do to encourage comments on your blog. Here are a few ideas: Spark a little controversy by playing devil's advocate to a popular issue Post a CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
