Defending Yourself Against Negative Social Media Optimization
Writing by Nick Stamoulis on Thursday, July 5, 2007 Leave a comment
Almost two weeks ago I talked about negative SEO and the use of SEO tactics to attack one’s enemies in the search engines. Then last week I talked about parrying those attacks and defending oneself from such tactics.
Well, as fate would have it, the folks at Marketing Pilgrim are talking about it again. This time the medium is social media. I’ve got one word for that: OUCH!!
Yes, if you get hit with negative PR in social media circles then you could potentially suffer some serious business consequences. The reason is the nature of the medium. In a nutshell, here’s how social media marketing works:
- Someone writes a blog post or puts content on their website
- Someone else bookmarks it at one of the social media websites
- Another person reads what has been bookmarked
- That person also bookmarks the information
- Because each person in bookmarking circles shares a network of friends who read each others bookmarks, this could spread like wildfire all over the Net until thousands of people have read the message
Now imagine this scenario occurring as a result of a disgruntled employee, an angry customer, or your competition who is simply out to destroy the success you’ve had. When it comes to social media optimization things can get out of control much more quickly than they can when dealing simply with the search engines, which are designed to rank content according to the rules of their algorithms, which are non-intelligent beings. Humans, on the other hand, can share content, information, and rumors and don’t need algorithms. If a lot of people believe it, like it, and bookmark it then it can overwhelmingly give you a negative public image. So the question is, how do you combat that?
The News and Media Blog has a wonderful prescription, which I recant:
- Post a response to negative PR on your blog
- Send a press release to any media covering your publicity
- Encourage your own network of friends to bookmark your response and set it upon the social media marketing course that your negative PR followed
- Contact those who bookmarked your negative publicity and ask them to look at your response and to bookmark it if they find it reasonable
- You should also give people an opportunity to comment on your blog
If you do not have a company blog then I encourage you to get one. There is no better place to deal with negative comments and perceptions of your business than on your own blog. Wouldn’t it be better to have the home field advantage? If your customers see you trying to deal with negative information about your company in a positive and reasonable way then you stand a much better chance of winning the PR war.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Leave a comment Category: Social & Viral Marketing
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