Social Media Marketing Isn’t About Closing Sales
Writing by Nick Stamoulis on Friday, July 6, 2007 Leave a comment
Once again, the Pilgrim rocks:
If consumers felt that their social media experiences were trying to overtly influence their purchases, I think they’d react negatively. Instead, subtle brand interactions build up their opinion of a brand and ultimately influence a purchase without the buyer even realizing it—the coup d’état for marketers.
If you’re not in your buyers’ and potential buyers’ social sites, even you’re not actively “advertising,” you’re not effectively building your brand online. (Not to mention the often negative effects of Evans’s suggestion, user reviews on your site.)
Social media is the ideal for building brand awareness. People do not go to Digg or StumbleUpon to find information about purchasing just like they don’t go to the dance hall to find out which car to purchase. But they could meet someone at the dance hall who is very happy and excited to be driving a Saturn Vue. When they’re in the market for an automobile do you think they’ll consider the Saturn?
Social media optimization isn’t about making the sale. It’s about building the brand. It’s more about awareness than anything else. Until you understand that you will likely misuse the medium.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Leave a comment Category: Social & Viral Marketing
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