Comments on: Is Impression Share A Valuable AdWords Tool? http://www.searchengineoptimizationjournal.com/2007/07/07/valuable-adwords-tool/ Search Engine Optimization Journal is an SEO Blog that contains usefule articles, tips, resources and news about SEO. Thu, 02 Feb 2012 18:02:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: namecritic http://www.searchengineoptimizationjournal.com/2007/07/07/valuable-adwords-tool/comment-page-1/#comment-678 namecritic Wed, 11 Jul 2007 05:14:31 +0000 http://www.searchengineoptimizationjournal.com/2007/07/07/is-impression-share-a-valuable-adwords-tool/#comment-678 A lot more to doing well with adwords than just bidding on keywords. It's a combination of things. 1. Choosing the right keywords to bid on. 2. Deciding which keywords you want #1 position for and which ones you are willing to be #4, #8, #18, or whatever due to wanting a better ROI for those keywords. 3. Creating the right ads to match the ketywords you choose and testing those ads, then altering them again and again until you have the best results. 4. Matching the right landing pages with the right keywords. 5. Testing the landing pages to see how well they convert, then tweaking the landing pages until you are converting enough sales to make what you are spending on that keyword worthwhile. 6. Tracking results, tracking results, tracking results. 7. testing, testing, testing. 8. Have I mentioned tracking results or testing yet? A lot more to doing well with adwords than just bidding on keywords. It’s a combination of things.

1. Choosing the right keywords to bid on.
2. Deciding which keywords you want #1 position for and which ones you are willing to be #4, #8, #18, or whatever due to wanting a better ROI for those keywords.
3. Creating the right ads to match the ketywords you choose and testing those ads, then altering them again and again until you have the best results.
4. Matching the right landing pages with the right keywords.
5. Testing the landing pages to see how well they convert, then tweaking the landing pages until you are converting enough sales to make what you are spending on that keyword worthwhile.
6. Tracking results, tracking results, tracking results.
7. testing, testing, testing.
8. Have I mentioned tracking results or testing yet?

]]> By: Enigma Valdez http://www.searchengineoptimizationjournal.com/2007/07/07/valuable-adwords-tool/comment-page-1/#comment-662 Enigma Valdez Sat, 07 Jul 2007 22:35:47 +0000 http://www.searchengineoptimizationjournal.com/2007/07/07/is-impression-share-a-valuable-adwords-tool/#comment-662 This is a great tool to tell me how many lost opportunities I have had. I mean this can save me a lot of money on other programs that don’t do half is good and it also can bring me a lot of money. I have found it hard to keep up with the Adwords game because I really just bid on any keywords I can to get the highest traffic. This is a great tool to tell me how many lost opportunities I have had. I mean this can save me a lot of money on other programs that don’t do half is good and it also can bring me a lot of money. I have found it hard to keep up with the Adwords game because I really just bid on any keywords I can to get the highest traffic.

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