How To Use Viral Marketing To Give Away Your Knowledge

Writing by Nick Stamoulis on Tuesday, 10 of July , 2007 at 9:15 am

There are many ways to go about a viral report. One of my favorites is the small report, usually issued as a .pdf file, and that is a free download. You can put the free report on your company website, but I think an even more effective way is through a mini-site.

1. The Small Report.
Putting together a five to ten page report can be done in no time. The same goes for reading it. We suffer from information overload in this day and age so giving people useful information in smaller quantities makes sense.

Find a hot topic and write several articles on it. Place the articles in a pdf file with your name and contact information branded on the report. Tell readers they are free to distribute your report as long as they do not alter it in any way. Then advertise your report in forums on your website and anywhere else you can think of. People want information fast and utilizing small reports is a good way to give them exactly that. It’s also a good start to making money from your viral campaign.

This is an effective strategy. The best way to go about it is to set up a mini-website that is highly optimized for the keywords you want to use. Then market that website with articles. An article a day should get you some buzz in a relatively short time. An engaging video that you upload to YouTube could also prove useful, as would a social marketing campaign using bookmarking sites like Digg, Technorati, and del.icio.us.

Sell that download hard and heavy on your mini-site. When visitors decide they want your free report they fill out a form which requires that they give you their e-mail address. Through an autoresponder, send your prospect an e-mail right away (don’t waste one second) that includes a link to where they can download the free report. The free report download should be on another page of your mini-site that contains a nofollow tag so that the search engines don’t crawl it. That page should have nothing on it but your free download.

Using this method should give you a pretty good size e-mail list if your free report has any real value. That is, if you are providing useful information to your prospects then they will tell their friends and you’ll build up a good, solid list of e-mail addresses that you can use for other marketing efforts.

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