The Immutable Laws Of E-Mail Marketing

Writing by Nick Stamoulis Tweet

If you haven’t heard, the following laws of e-mail marketing should never be broken:

1. Thou shalt not spam
2. Thou shalt use teasers in thy headline and subject lines
3. Thou shalt not mislead thy readers and subscribers
4. Thou shalt give your subscribers a clear way to unsubscribe
5. Thou shalt not kill thy prospects with graphics and Flash presentations.
6. Thou shalt include thy e-mail address in every e-mail for easy correspondence.
7. Thou shalt link back to thy website in every e-mail.
8. Thou shalt build trust among thy prospects.
9. Thou shalt not bore they readers.
10. Thou shalt ensure each element of every e-mail has a specific purpose and make sure thy reader knows it.

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