E-Mail Marketing Is Big, Big, BIG …
(Source) Researchers estimate that US businesses alone spent $400 million on email marketing in 2006. This indicates it’s a pretty decent market, and probably because most businesses now know that email marketing works. If you haven't figured it out yet, e-mail marketing is big. Not just because of the volume of e-mails floating around nor because of the dollar amount being spent on it. It's big because it's a low-cost way to advertise. Think about it. If you send out one e-mail blast per week and you do it yourself it costs you no money. You're already spending money on your Internet service. You'd be spending that money anyway, right? So it really isn't costing you anything extra to e-mail your customers. Then CLICK HERE TO READ MORE...
Negative SEO To Save One’s Reputation
Negative SEO is back in the news again. I found the following paragraph on the Marketing Pilgrim blog this afternoon: This begs the moral question here too — who is right and who is wrong? What is misinformation and what is not? Is it right to force others down in search engine rankings because you do not agree with their stance or believe they are incorrect? This time, instead of sabotaging the reputation of others, we're talking about managing one's own reputation online. Is it ethical to fight back? Can you use "Negative SEO" to others' negative comments about your business lower in the search engine rankings? I definitely think there is an ethical issue when you post comments on other businesses just to push CLICK HERE TO READ MORE...
CSS Is One Of The Best Web Design Tools Available Today
Web design has come a long way since the early days of markup. In those days you just had to learn a few simple html tags to build a web page. But it was very primitive. Now, you have all kinds of other tools available to you: Javascript, php, asp, css, just to name few. How do you know which one is right for you? Should you use anything but html? Well, there are two things to think about in designing web pages: Look and Feel SEO Look and Feel The look and feel is the attractiveness of the site, of course. Is it aesthetic? Are the colors clashing? Do all the elements fit together to make the web page visually appealing? Those are important things to think about, but CLICK HERE TO READ MORE...
Why Your Company Blog Makes A Great Online Publicity Tool
The social sites that are actually going to flourish and profit from product recommendations are going to have to spend a lot of resources on maintaining a high level of credibility. That's saying a lot. If social sites continue to grow in popularity then you would think that their credibility would get better, but it makes sense that their popularity would attract a lot of spam. Social sites will then have to figure out how to control the spam. The above conclusion is based on a study conducted by Jupiter Research: About 53% of online shoppers go directly to a retail website to buy while 3% go to blogs first. That means that if you want to use user generated content to sell your products, you CLICK HERE TO READ MORE...
Should You Revise Old Blog Posts?
(Source) Say you “accidentally” rank in the top 10 for a keyword—one you weren’t targeting, but are now getting some pretty nice traffic for. If you’re not already #1, I suppose, should you go back to that page and re-optimize it for this keyword (assuming it’s a keyword that you like and the page is relevant to it)? It's a question asked by Jordan at Marketing Pilgrim. I say no. Here's why: There are plenty of ways to market a blog post. First, if it's ranking well then you know it's got juice. You should already be a member of one or more social bookmarking sites. Ask your network (those you respect) what they think of you post. Encourage them to bookmark it if they believe CLICK HERE TO READ MORE...
Nick On Jordan On Lorelle About Hobby Blogs
Jordan McCollum at Marketing Pilgrim responds to Lorelle on WordPress. First, Lorelle: How long should a blogger wait to monetize the blog? Blogging, in general, is a hobby. Blogging for business is a business. There is a big difference between them and I’m a fan of a hobby for enjoyment. Not every hobby has to make money. Now Jordan: I was pretty shocked to hear that. It’s a pretty controversial statement to make these days—I mean, isn’t everyone supposed to monetize his/her blog? What do you think? Here's what I think: A hobby is a hobby, but every hobbyists dream is to some day quit his day job and make a living full time from his hobby. For most of us, that's a pipe dream, but it's a dream nevertheless. CLICK HERE TO READ MORE...
New Website Owners Have Ways To Increase Their Edge Over The Competition
The competition online isn't getting any less fierce. For one thing, if you are just starting out with your online business then you have a certain number of competitors who have been here longer. They have clout that you don't have - especially at the search engines. When you consider that older sites gets more credit for their authority than new sites you should also keep in mind that as your site grows older that gap will shrink. A site that has been online for 10 years doesn't have as much of an edge of the site that's been live for 7 seven as the site that's been live for 4 years has over the site that's been up for only 1 year. That's because CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
