Yahoo! Search Marketing Makes Serious Effort To Compete With Google
The Yahoo! Search Marketing Blog earlier today announced that it has made some changes to the Yahoo! Panama PPC model. I think some of these changes are quite interesting. For instance, you can look at all of your pay-per-click ads, up to 20 ads, with one click. And you can also look at competitors' ads so you can borrow their ideas. But the feature that I found most promising is the quality score update. Every 30 days, Yahoo! will review pay-per-click quality scores and if your quality score goes down they'll send you an e-mail to let you know. Of course, you can check your Account Summary, but if you are near the end of the 30-day period and haven't checked yet then they'll CLICK HERE TO READ MORE...
Two Mistakes Bloggers Make With Blog Optimization
When I scour the web looking for blogs to read I run across to big mistakes that bloggers make. There are probably more than just two mistakes, but I see two extremes with regard to blog SEO, or blog optimization, that bloggers tend to make when writing their posts. The first mistake is the "too much" mistake and the second mistake is the "too little" mistake. In other words, the blog posts either look spammy or are written in such a way that you can't tell that the blog post is SEOd at all. Blogs are meant to be conversational. That is, it is really a sales tool, not in the sense that I want to deliver a hard sales message and try to close the CLICK HERE TO READ MORE...
There Is More To Viral Video Than YouTube And Google
When it comes to viral video marketing, everyone knows about YouTube and Google Video. But those are not your only options. I wanted to take this time to share with you some other places you can upload your videos as well. Here's the list of video directories I recommend: YouTube - Needs no introduction. Google Video - I think you know who they are. Yahoo! Video - Did you know the largest search portal on the Internet has a place where you can upload your videos? I highly recommend using Yahoo! Video in addition to YouTube and Google. MetaCafe - MetaCafe encourages users to vote on their favorite videos. Break.com - Break is unique in that they offer monetary prizes for the best videos in certain categories, including Girl of CLICK HERE TO READ MORE...
The Importance Of Keywords In Pay-Per-Click
If you plan on using pay-per-click advertising to drive traffic to your website then you need to understand that each ad you write must be optimized for specific keywords. Not concepts. Keywords. Google evaluates every ad and gives it a quality score. That quality score helps determine the rank that ad falls into when displayed on SERPs and in the content network. The quality score is determined, in part, by how well you have optimized your ad according to certain keywords. Perhaps the most important thing to understand is the keyword mix you have on your target page - the page you are driving traffic to. PPC Ad Positioning Based On Keywords It isn't so much that the keywords that are on that page will be penalized CLICK HERE TO READ MORE...
The Perils Of Some Real Estate Gurus Masquerading As Web Designers
Real estate agents like to buy the newest best thing. If I were a real estate agent and wanted to build a website, I would stay as far away from real estate gurus who claim to have the best method for building a real estate website. For one thing, if they're worth their weight in salt as a real estate agent they probably don't know squat about designing or building websites, let alone search engine optimization. It doesn't really matter what industry you're in; to succeed online today you need to have a firm grasp on search engine optimization and how to rank your site well at the search engines. I visited one real estate website and noticed at the bottom that there was a copyright CLICK HERE TO READ MORE...
Viral Video Marketing Is Free, Fun, And Drives Targeted Traffic
Do you have a website that you want to drive traffic to? You can drive traffic to your website, even to a specific web page, by uploading a video to YouTube and Google Video. We call it viral video marketing. All you really need is Windows Move Maker and a video camera. You can use one of the small hand held point and shoot digital camcorders that are so easy to get these days. You know, the ones people use for making their home videos? You take your video and have someone hold it while you talk, or dance, or perform ... whatever it is you making a video of. Or you could just put your camcorder on the coffee table on top of a tripod, if CLICK HERE TO READ MORE...
A Search Engine-Legal/Public Relations Hodgepodge
Some interesting stories on Marketing Pilgrim this morning. First, the Chinese and Yahoo: “Free speech rights as we understand them in the United States are not the law in China,” Yahoo said in a statement Monday. “Every sovereign nation has a right to regulate speech within its borders.” This no doubt has human rights activists up in arms, but does Yahoo have a point? Is this a matter of Chinese law rather than U.S. values? I believe we're going to see more and more of this in the future. The Internet is not a U.S. entity. It is owned by no nation, but every nation wants the right to regulate what can be accessed through within the boundaries of their borders. Do nations have that CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
