Local SEO Is A Carefully Guarded Secret
Writing by Nick Stamoulis on Friday, 3 of August , 2007 at 9:04 am
Despite that concession, 60% of consumers turn to the Internet first for local shopping and business information, with half of those consumers turning to a major search engine, more than a quarter heading straight for Internet Yellow Pages and the rest going right to local search sites like Citysearch.
Despite that concession, 60% of consumers turn to the Internet first for local shopping and business information, with half of those consumers turning to a major search engine, more than a quarter heading straight for Internet Yellow Pages and the rest going right to local search sites like Citysearch.
When it comes to local search, many companies haven’t bought in yet. Consumers are only half way there.
In almost every industry, people go online to begin their search for a product to buy. But that’s where the romance of online shopping ends for most consumers. They still don’t trust the security of Internet transactions. Should they?
Let’s face it. Cyber crime and identify theft are scary. It’s an area that most people don’t know a whole lot about, but they know the threat. Truth it, most online transactions are quite safe. But unless you can explain to your local customers how this is so then there’s a high degree of chance that they won’t believe you.
Still, local SEO is important, purchases or not. If the majority of people are going online to find products to buy then it seems to reason that they need to find the places they will drive to in order to make the purchases they want. Despite this truth, most local companies haven’t bought into local SEO practices. What that means for you is, you can get a head start.
By focusing on local SEO, you ensure that local customers looking for your type of product will find you when they go online to search for places to purchase that product. They may not buy it online, but if they can find out where you’re located and you make it real easy for them to find you then you could see an increase in business just from having a website.
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: SEO
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