The Components Of A Successful Blog

Writing by Nick Stamoulis on Sunday, August 5, 2007 Comments (5)

(Source) Then, what really makes a blog successful, in my mind, is the fact that the new content keeps them coming back for more and the old content keeps attracting new visitors, measured over the years, not the days.

This is a good point. If you’re not in it for the long haul, your blog won’t be successful. There are tons of abandoned blogs out there just screaming for attention. Do you want yours to be one of them?

What a lot of bloggers don’t consider before they get started is the long-term strategy of their blog. There is a misperception that you just throw up a blog and start writing. You can do that, but it’s a sure recipe for burn out, especially if you aren’t used to writing every day. To truly be successful in blogging you have to provide some value to people that will keep them coming back for more. I would say there are three primary components to a successful blog:

Provides useful information that keeps readers reading and returning

Has a knack for creating its own linkbait

Makes the owner money

OK, that last point may seem a little crass, but let’s be honest. Unless you blog as a hobby, your goal is to make money. Maybe your blog is an AdSense blog and you want people to click on the ads. Maybe your blog is an information blog and you hope it becomes popular enough that you can sell advertising and attract high-paying sponsors. Or maybe you run a business and you use your blog as a marketing tool to attract new customers. All of those are worthy goals and to the degree that you meet them, to that degree you are successful. That’s a measure that no one but you can add a value to. Remember, you are in control. Act like it.

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Comments (5) Category: Search Marketing

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5 Comments

Comment by Lorelle

Made Sunday, 5 of August , 2007 at 1:45 pm

Well done. Good point. Thanks. And thanks for letting me be a little inspiration to jump start the point.

Comment by Nick

Made Tuesday, 7 of August , 2007 at 4:25 pm

Thank you Lorelle – for being the inspiration.

Pingback by Search Engine Optimization Journal » Why Aren’t More Bloggers Earning A Decent Income?

Made Thursday, 9 of August , 2007 at 2:38 pm

[...] more information about what makes a successful business blog, read my post on that subject here. And if you have a business blog that isn’t getting the attention it deserves, give me a call [...]

Comment by TEEJAY

Made Tuesday, 14 of August , 2007 at 2:26 pm

I agree. Straight to the point explanation.

Comment by namecritic

Made Tuesday, 14 of August , 2007 at 10:13 pm

#4 Posting every single day, at least once. Readers won’t keep coming back if they find nothing new most of the time, plus the blog search sites list the most recent post for each set of keywords.

Just adding it because I’m not sure a blog can be successful if it is not updated at least daily.