Comments on: Is It Fair To Use Other Brands To Promote Oneself? http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/ Search Engine Optimization Journal or the SEO Journal is an SEO Blog by SEO expert and Brick Marketing President, Nick Stamoulis. Thu, 11 Mar 2010 22:29:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: » SEOJs 11 Most Commented On Blog Posts Search Engine Optimization Journal http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/comment-page-1/#comment-5762 » SEOJs 11 Most Commented On Blog Posts Search Engine Optimization Journal Sun, 25 Nov 2007 06:37:09 +0000 http://www.searchengineoptimizationjournal.com/2007/08/10/is-it-fair-to-use-other-brands-to-promote-oneself/#comment-5762 [...] Is It Fair To Use Other Brands To Promote Oneself? 6 comments [...] [...] Is It Fair To Use Other Brands To Promote Oneself? 6 comments [...]

]]> By: Chuck Crawford http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/comment-page-1/#comment-1016 Chuck Crawford Sat, 11 Aug 2007 00:25:40 +0000 http://www.searchengineoptimizationjournal.com/2007/08/10/is-it-fair-to-use-other-brands-to-promote-oneself/#comment-1016 My take on it is simple. If those companies don't have what it takes to step up to the plate and play the game, then more power to ya. If they don't want you to bid on those terms, they should raise their bid, run multiple campaigns, and protect their terms. If it were me, I'd do what I could do to put you so far back in the results and so expensive to work my name that you would seek other prey. So I think what you're doing in this regard is excellent. It promotes more advertising, HIGHER paying advertising to be more specific, and more PPC money in the overall kitty. Which in turn means higher PPC payouts to those running click ad sites and affiliate related pages. Overall, it puts more money in the stream for everyone. Keep on keepin' on! Chuck Crawford www.chuckcrawford.com My take on it is simple. If those companies don’t have what it takes to step up to the plate and play the game, then more power to ya.

If they don’t want you to bid on those terms, they should raise their bid, run multiple campaigns, and protect their terms. If it were me, I’d do what I could do to put you so far back in the results and so expensive to work my name that you would seek other prey.

So I think what you’re doing in this regard is excellent. It promotes more advertising, HIGHER paying advertising to be more specific, and more PPC money in the overall kitty. Which in turn means higher PPC payouts to those running click ad sites and affiliate related pages. Overall, it puts more money in the stream for everyone.

Keep on keepin’ on!

Chuck Crawford
http://www.chuckcrawford.com

]]> By: Tim Saccone http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/comment-page-1/#comment-1015 Tim Saccone Fri, 10 Aug 2007 23:57:51 +0000 http://www.searchengineoptimizationjournal.com/2007/08/10/is-it-fair-to-use-other-brands-to-promote-oneself/#comment-1015 It certainly would seem that people have found you, Mr. Stamoulis. Without being sleazy or trash talking any of your competitors, you've simply made visitors aware of another option that's available to them in the world of SEM services. For everyone posting on this topic here and in the rest of the blogosphere, this is our business so everyone obviously has a strong opinion. In brick and mortar, companies spend endless resources to position their brand next to - or better yet - in front of/above their competitors in the supermarket aisle, at the bar, in the strip mall, at tradeshows, etc. Kudos to you for incorporating this competitive PPC method to acquire customers. Just searching 'Commission Junction' I found at least 15 other CPA/rev-share programs bidding on that branded keyword. Searching 'Constant Contact' there are the same number of companies offering email marketing software. You've gotta love competition; it's why we're all employed! It certainly would seem that people have found you, Mr. Stamoulis.

Without being sleazy or trash talking any of your competitors, you’ve simply made visitors aware of another option that’s available to them in the world of SEM services. For everyone posting on this topic here and in the rest of the blogosphere, this is our business so everyone obviously has a strong opinion.

In brick and mortar, companies spend endless resources to position their brand next to – or better yet – in front of/above their competitors in the supermarket aisle, at the bar, in the strip mall, at tradeshows, etc. Kudos to you for incorporating this competitive PPC method to acquire customers.

Just searching ‘Commission Junction’ I found at least 15 other CPA/rev-share programs bidding on that branded keyword. Searching ‘Constant Contact’ there are the same number of companies offering email marketing software. You’ve gotta love competition; it’s why we’re all employed!

]]> By: Adam Thompson http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/comment-page-1/#comment-1013 Adam Thompson Fri, 10 Aug 2007 22:02:33 +0000 http://www.searchengineoptimizationjournal.com/2007/08/10/is-it-fair-to-use-other-brands-to-promote-oneself/#comment-1013 That's strange. I don't see why advertising under your competitors names is un-ethical. As long as you are not being deceptive, or saying nasty stuff about your competitors... Some people have the idea that ethical business means you can't "infringe" upon your competitors' customers, while other people subscribe to the "it ain't illegal if you don't get caught philosophy. Bah. I say that as far as ethics are concerned, being honest, obeying the laws, and keeping contracts/TOS goes a LONG way. Yeh, that pretty handles it, I think. Many would disagree, though. That’s strange. I don’t see why advertising under your competitors names is un-ethical. As long as you are not being deceptive, or saying nasty stuff about your competitors…

Some people have the idea that ethical business means you can’t “infringe” upon your competitors’ customers, while other people subscribe to the “it ain’t illegal if you don’t get caught philosophy. Bah.

I say that as far as ethics are concerned, being honest, obeying the laws, and keeping contracts/TOS goes a LONG way. Yeh, that pretty handles it, I think. Many would disagree, though.

]]> By: namecritic http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/comment-page-1/#comment-1007 namecritic Fri, 10 Aug 2007 18:21:58 +0000 http://www.searchengineoptimizationjournal.com/2007/08/10/is-it-fair-to-use-other-brands-to-promote-oneself/#comment-1007 Web Design of SEO Optimized Theme is created by Hostseeq Designer is written across the bottom of the page and linked to the designer. I rewrote it here because you obviously have trouble using a computer with all the difficult scrollbars and everything. I'm sure scrolling to the bottom of the page is difficult for you. I bet you rode the little bus to school. Web Design of SEO Optimized Theme is created by Hostseeq Designer is written across the bottom of the page and linked to the designer.

I rewrote it here because you obviously have trouble using a computer with all the difficult scrollbars and everything. I’m sure scrolling to the bottom of the page is difficult for you. I bet you rode the little bus to school.

]]> By: Anon http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/comment-page-1/#comment-1006 Anon Fri, 10 Aug 2007 18:10:57 +0000 http://www.searchengineoptimizationjournal.com/2007/08/10/is-it-fair-to-use-other-brands-to-promote-oneself/#comment-1006 I know for a fact that you did not design this web layout. This is illegal for not giving credit. I know for a fact that you did not design this web layout. This is illegal for not giving credit.

]]> By: Freelance Folder » Using Establish Brands To Promote Ones Own Brand: Leviathan Or Legitimate Business Practice? http://www.searchengineoptimizationjournal.com/2007/08/10/promote-brands/comment-page-1/#comment-1005 Freelance Folder » Using Establish Brands To Promote Ones Own Brand: Leviathan Or Legitimate Business Practice? Fri, 10 Aug 2007 15:29:28 +0000 http://www.searchengineoptimizationjournal.com/2007/08/10/is-it-fair-to-use-other-brands-to-promote-oneself/#comment-1005 [...] subscribe and receive updates in your e-mail. So you'd always be up to date! Thanks for visiting!Nick Stamoulis has been getting a lot of attention online lately. It’s not all good and that’s [...] [...] subscribe and receive updates in your e-mail. So you’d always be up to date! Thanks for visiting!Nick Stamoulis has been getting a lot of attention online lately. It’s not all good and that’s [...]

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