Online Branding Tools For Your Small Business

Writing by Nick Stamoulis Tweet

Do you know the online tools available to you for branding your small business? They’re not that difficult and there may be more branding tools than you would think. Here are a few tools that you can use to brand your business online. You don’t need them all, but you should be using most of these. Which branding tools are you using?

• Company blog
• Pay-per-click advertising
• Directory advertising
• Affiliate program
• Article marketing
• RSS Feeds
• Podcasting
• Company newsletter or ezine
• E-mail marketing
• .pdf downloads or e-books
• Video viral marketing
• Banner advertising on like websites
• Forum and bulletin board participation
• Template and website design
• Your company logo/banner displayed prominently on your website and other online marketing tools
• Press releases

There is almost no limit to the number of tools you can use to brand yourself online. In many ways, online branding and publicity is more flexible and expensive than off line branding and publicity. So why aren’t you doing it?

If you are doing it, which methods do you use to brand your company online?