Comments on: Should Your Website Link To Your Business Blog? http://www.searchengineoptimizationjournal.com/2007/08/24/business-blog-2/ Search Engine Optimization Journal or the SEO Journal is an SEO Blog by SEO expert and Brick Marketing President, Nick Stamoulis. Fri, 19 Mar 2010 22:03:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2007/08/24/business-blog-2/comment-page-1/#comment-1809 Nick Stamoulis Thu, 30 Aug 2007 20:54:17 +0000 http://www.searchengineoptimizationjournal.com/2007/08/24/should-your-website-link-to-your-business-blog/#comment-1809 Darren, a blog as a separate domain name can increase your website's link popularity and PageRank. If it is on a separate IP block from your website then it is treated just like any other website on a separate IP block, meaning the search engines will count all of your inbound links to the website as relevant links from a website related to the same topic. Use anchor text the same way and you increase your link value. The danger you run into is appearing as if you are spamming your own site with excessive links. You don't want to do that. I've actually seen websites fall in search engine rankings after they've discontinued their blog, then they increase in search engine rankings for their important keywords once the blog starts up again. That's probably one of the biggest benefits to an external blog. Darren, a blog as a separate domain name can increase your website’s link popularity and PageRank. If it is on a separate IP block from your website then it is treated just like any other website on a separate IP block, meaning the search engines will count all of your inbound links to the website as relevant links from a website related to the same topic. Use anchor text the same way and you increase your link value. The danger you run into is appearing as if you are spamming your own site with excessive links. You don’t want to do that. I’ve actually seen websites fall in search engine rankings after they’ve discontinued their blog, then they increase in search engine rankings for their important keywords once the blog starts up again. That’s probably one of the biggest benefits to an external blog.

]]> By: namecritic http://www.searchengineoptimizationjournal.com/2007/08/24/business-blog-2/comment-page-1/#comment-1799 namecritic Thu, 30 Aug 2007 15:52:04 +0000 http://www.searchengineoptimizationjournal.com/2007/08/24/should-your-website-link-to-your-business-blog/#comment-1799 If your blog is in a folder on your website, you should be linking to your blog and the blog should be an enhancement for your visitors. If you have a blog on a separate domain name, separate hosting, or separate c class, then you should not link to the blog from your website. The blog can target the same audience as your website and sell them in a different way. It can target just one demographic. All the links you use in blog posts there will be one-way-inbound links to your website because you don't link back. It creates more doorways to your website. You can deep link to pages that are directly related to your blog post each time you post. SO I think a blog on another domain name can affect link popularity and page rank in that way. A blog in a folder needs a link to it so that page rank can be spread throughout the website and blog. Ok, thats my two cents worth. If your blog is in a folder on your website, you should be linking to your blog and the blog should be an enhancement for your visitors.

If you have a blog on a separate domain name, separate hosting, or separate c class, then you should not link to the blog from your website.

The blog can target the same audience as your website and sell them in a different way. It can target just one demographic. All the links you use in blog posts there will be one-way-inbound links to your website because you don’t link back.

It creates more doorways to your website. You can deep link to pages that are directly related to your blog post each time you post.

SO I think a blog on another domain name can affect link popularity and page rank in that way.

A blog in a folder needs a link to it so that page rank can be spread throughout the website and blog.

Ok, thats my two cents worth.

]]> By: Darren http://www.searchengineoptimizationjournal.com/2007/08/24/business-blog-2/comment-page-1/#comment-1798 Darren Thu, 30 Aug 2007 14:36:16 +0000 http://www.searchengineoptimizationjournal.com/2007/08/24/should-your-website-link-to-your-business-blog/#comment-1798 How does/doesn't this affect SEO/Pagerank, though? Other than good marketing sense, does this change your organic positioning at all? How does/doesn’t this affect SEO/Pagerank, though? Other than good marketing sense, does this change your organic positioning at all?

]]> By: Blogging for Business: Should your website link to your corporate blog? http://www.searchengineoptimizationjournal.com/2007/08/24/business-blog-2/comment-page-1/#comment-1533 Blogging for Business: Should your website link to your corporate blog? Fri, 24 Aug 2007 17:15:12 +0000 http://www.searchengineoptimizationjournal.com/2007/08/24/should-your-website-link-to-your-business-blog/#comment-1533 [...] most recent article is of particular relevance and interest to us, as it on should your corporate website link to your business blog? It’s a good read, and we’re going to be looking at this article again when we start [...] [...] most recent article is of particular relevance and interest to us, as it on should your corporate website link to your business blog? It’s a good read, and we’re going to be looking at this article again when we start [...]

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