Two Mistakes Bloggers Make With Blog Optimization
Writing by Nick Stamoulis on Friday, 31 of August , 2007 at 9:37 am
When I scour the web looking for blogs to read I run across to big mistakes that bloggers make. There are probably more than just two mistakes, but I see two extremes with regard to blog SEO, or blog optimization, that bloggers tend to make when writing their posts.
The first mistake is the “too much” mistake and the second mistake is the “too little” mistake. In other words, the blog posts either look spammy or are written in such a way that you can’t tell that the blog post is SEOd at all.
Blogs are meant to be conversational. That is, it is really a sales tool, not in the sense that I want to deliver a hard sales message and try to close the sale right now. The purpose of the blog is to get people interested in my topic enough that they stick around longer to see what else I have to say. You can call it “pre-selling.” I’m not trying to sell you anything right now. I’m just trying to open the door of conversation.
Since that is true, my primary purpose in blogging should be to start a relationship with you. Not sell, not harp, not hustle. Just relate. But I’m also relating to the search engines and the way humans relate to search engines is through keywords and links. That’s where blog optimization comes in.
Most bloggers, when they try to SEO their blog posts, forget about the conversation part and start adding links and keywords in where they don’t naturally fall. This looks spammy and could count against you at the search engines as well as with your human readers. If your readers notice you trying to SEO your blog posts then they’ll likely lose interest. On the other hand, if you don’t optimize your blog posts at all then you may not have your blog posts indexed in the search engines for the keywords you want to be found for.
Blog optimization is all about managing your two audiences: Search engines and humans. But, really, the more important of the two are your human readers. Talk to them, not at them.
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Category: Blogging
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