Yahoo! Search Marketing Makes Serious Effort To Compete With Google
Writing by Nick Stamoulis on Friday, 31 of August , 2007 at 6:44 pm
The Yahoo! Search Marketing Blog earlier today announced that it has made some changes to the Yahoo! Panama PPC model. I think some of these changes are quite interesting.
For instance, you can look at all of your pay-per-click ads, up to 20 ads, with one click. And you can also look at competitors’ ads so you can borrow their ideas. But the feature that I found most promising is the quality score update. Every 30 days, Yahoo! will review pay-per-click quality scores and if your quality score goes down they’ll send you an e-mail to let you know. Of course, you can check your Account Summary, but if you are near the end of the 30-day period and haven’t checked yet then they’ll notify you by e-mail. I think that’s a cool feature.
Finally, one new feature of the PPC model at Yahoo! is the ability to save and view up to 45 different reports. I like creating custom reports. 45 of them? Wow, that’s a feature I could go crazy for.
It looks like Yahoo! is making a serious effort to compete with Google.
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Category: PPC
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