Yahoo! Search Marketing Makes Serious Effort To Compete With Google
Writing by Nick Stamoulis on Friday, August 31, 2007
The Yahoo! Search Marketing Blog earlier today announced that it has made some changes to the Yahoo! Panama PPC model. I think some of these changes are quite interesting.
For instance, you can look at all of your pay-per-click ads, up to 20 ads, with one click. And you can also look at competitors’ ads so you can borrow their ideas. But the feature that I found most promising is the quality score update. Every 30 days, Yahoo! will review pay-per-click quality scores and if your quality score goes down they’ll send you an e-mail to let you know. Of course, you can check your Account Summary, but if you are near the end of the 30-day period and haven’t checked yet then they’ll notify you by e-mail. I think that’s a cool feature.
Finally, one new feature of the PPC model at Yahoo! is the ability to save and view up to 45 different reports. I like creating custom reports. 45 of them? Wow, that’s a feature I could go crazy for.
It looks like Yahoo! is making a serious effort to compete with Google.
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Category: Search Engines
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