SEO 2.0, WordPress, And – Hey, I Like This Guy!

Writing by Nick Stamoulis

I can't pronounce the man's name, but he's Dutch. He's an SEO guy who doesn't like SEO guys. I like him already. I found him on Lorelle. Well, not ON Lorelle, but Lorelle wrote about him and I found him. Next thing you know, I'm kissing him on the cheek. From thousands of miles away. How do you like that? He published a list of 10 ways to succeed without SEO. Since I'm an SEO guy, that got my flitter fluttering. Needless to say, I was excited. But if you go down the list you'll find some interesting and useful tips. I'll have to say, I agree with all of them. Here's the list, just in case you're wondering: Discover your niche (Is he related CLICK HERE TO READ MORE...

Local SEO Is A Carefully Guarded Secret

Writing by Nick Stamoulis

Despite that concession, 60% of consumers turn to the Internet first for local shopping and business information, with half of those consumers turning to a major search engine, more than a quarter heading straight for Internet Yellow Pages and the rest going right to local search sites like Citysearch. When it comes to local search, many companies haven't bought in yet. Consumers are only half way there. In almost every industry, people go online to begin their search for a product to buy. But that's where the romance of online shopping ends for most consumers. They still don't trust the security of Internet transactions. Should they? Let's face it. Cyber crime and identify theft are scary. It's an area that most people don't know a whole lot CLICK HERE TO READ MORE...

Ways To See If Your Content Is Being Stolen

Writing by Nick Stamoulis

They call it content scraping. Thieves and pirates, or whatever you choose to call them, will take content from legitimate websites and build complete AdSense sites around them. They might make a little bit of money each month of the content, but that's not the point. The content belongs to someone else. Should you care? Yesterday, I addressed the (content theft) issue briefly and I do believe we can waste a lot of time chasing down the ne'er-do-wells. But there are ways of finding these content scrapers without wasting a lot of time. Here are a few ideas: Copyscape- Go to copyscape.com and copy your website content into the space provided. If someone is stealing your content Copyscape will let you know. Use Google Alerts to let CLICK HERE TO READ MORE...

How To Anchor The Text On Your Website With Relevant Keywords

Writing by Nick Stamoulis

SEO Tip: This one works for your website or your blog. Take your important keyword and link it to another page within your website that uses that keyword. It is important for links to point to pages that are relevant. That is, relevance is a two-way street. Example: Page A is about fast cars. The keyword around which the content is written is "dual exhaust." Obviously, the owner of the website has something to say about how dual exhaust systems contribute to making cars go faster. That's the point of the web page. His secondary keyword on this page is "speed" and he also uses "fast cars" a few times because that's the overall theme of his website. Page B of this website is also about CLICK HERE TO READ MORE...

Blog Pirates, Content Thieves, And Other Ne’er-do-wells: They Don’t Make Me Cry

Writing by Nick Stamoulis

(Pilgrim) I personally gave up trying to fight the blog pirates. Even if you’re successful in getting one to stop, another pops-up within days (probably by the same guys). Good idea. Give up. No, really. I mean it. Just give up. There are more of us than there are of them and the best way to combat them is to educate more of us. Call them blog pirates, content thieves, or just plain old-fashioned SOBs, they're evil and they're dastardly. It is right and good to hate them. Or, at least, to hate what they do. But should we really waste our precious time trying to fight them? I mean, every minute you take away from chasing a content thief, that's one minute you take away from marketing CLICK HERE TO READ MORE...

How To Brand Yourself Online Or Offline

Writing by Nick Stamoulis

(Source) Most bad customers are not really bad customers. They’re just bad customers for you. They’re a bad fit. And it’s your fault. I've never thought about this, but I guess he's right. If you want the best customers in the world then you should market yourself toward that target audience and forget everyone else. It seems like common sense - a no-brainer, if you will. But not everyone does this. The easiest way to identify your target market is to create a profile of the perfect customer. Take out a sheet of paper and write down the characteristics of your perfect customer: What do they want? How old are they? Male or female? What kind of car do they drive? Where do they shop? What kind of music do they CLICK HERE TO READ MORE...

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