Why Newsletters Make Good Marketing Tools
Writing by Nick Stamoulis on Saturday, 15 of September , 2007 at 6:00 pm
When it comes to e-mail marketing, I’m a big fan of newsletters. I think if you really want to promote your blog or website then you should start a weekly newsletter, also called an ezine. Here are a few of the benefits you can enjoy by starting your own newsletter:
- Take opt ins and collect e-mail addresses for future marketing campaigns
- A newsletter keeps your company name in front of your prospects every week
- You can drive traffic to your most important web pages
- Communicate with customers regarding specials you have coming up
- Share your knowledge and increase your credibility
- A newsletter is a very important branding item
No doubt you can think of your own reasons to start a company newsletter. So why haven’t you?
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Category: Email Marketing
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Comment by Kara
Made Saturday, 15 of September , 2007 at 9:38 pm
I’ve been saying this for several years now. No form of traffic is ever completely safe, except for your newsletter. Not to mention it’s your personal and constant follow up with a warm prospect. So important, and it shocks me not everyone has at least one newsletter.
Great points!
Comment by Nick Stamoulis
Made Sunday, 16 of September , 2007 at 3:37 pm
Good points, Kara. Thanks!
