The Top 8 SEO Techniques (A Dispute)
Writing by Nick Stamoulis on Monday, September 17, 2007 Leave a comment
Over at Entrepreneur’s Journey, Yaro Starak relays the 8 most important SEO elements from another SEO guru. I don’t dispute the 8 techniques as important. I do dispute their order. This is the Big 8 in order of most important, as relayed by Yaro Starak:
- Title Tags
- Keyword Density
- Site Structure
- Internal Links
- Inbound Links and PageRank
- Page Reputation
- Anchor Text
- Link Popularity
If you look at this list, it is broken down into two parts. The first four SEO techniques are on-page SEO elements; the last four are off-page factors. Strange that this is done this way. As far as on-page and off-page SEO go, neither is more important than the other. Both are equally important and should be used to compliment each other. Of course, you don’t always have any control over off-page factors, but you do have unlimited control over on-page factors, which determine, in part, the success of some of your off-page factors.
How I Would Order The Top 8 SEO Techniques
If I were to place an order of importance on these 8 techniques (and I don’t recommend it because they are all important), then here’s how I would order them:
- Title Tags
- Anchor Text
- Keyword Density
- Page Reputation
- Internal Links
- Inbound Links
- Site Structure
- Link Popularity
- PageRank
Every SEO would rank these criteria differently, and there are others that I would add. But these are some very basic SEO factors that everyone should consider. I agree that title tags are very important. But I don’t know that they are necessarily more important than anchor text. The two are probably equally important, but title tags might have a slight edge. Both are very important.
Keyword density is over rated and often misunderstood. It’s important, but not the most important thing, and I’d put more emphasis on anchor text than keyword density. The page reputation of sites linking to yours (and to sites linking to them) is very important and becoming more important. It might soon surpass keyword density in its level of importance. I could conceivably see this as being the most important SEO factor at some point in the future.
Internal links are important, but not as important as reputation. They really go hand in hand with anchor text. You want your internal links to contain anchor text. That’s kind of a no-brainer. Site structure is important and becoming more important, but you can have an ugly site that does well in the search engines. I understand that structure is separate from design, but design considerations are necessary for the proper structure. It’s more important to focus on content.
I separated inbound links and PageRank because they aren’t the same thing. PageRank is based on inbound links, but it’s more important to have those inbound links than to have the PageRank. But not just any inbound links. They have to be based on page reputation and site relevance.
Link popularity and PageRank are somewhat important. PageRank, I believe, will soon fall of the list. It may already have. There are a ton of websites that rank well with low PageRank. At one time, this was a big factor, but because so many people have learned to game the system, it has become much less so. Next year, it might not be factor at all.
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Leave a comment Category: SEO
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