Do You Really Need SEO?

Writing by Nick Stamoulis on Tuesday, September 18, 2007 Comments (2)

Do you really need SEO?

Talk to some webmasters and they will tell you that SEO is a crock. Others swear by it.

You’d think that I, being an SEO, would fall into the latter camp. I don’t. I believe you can do well online without SEO. After all, there are a variety of Internet marketing strategies that are valid and effective. You’ve pay-per-click advertising, banner advertising, affiliate marketing, social media marketing, directory listings, article marketing, blogging, and that’s not all. So is SEO really necessary?

Well, let’s be honest. You can succeed online without SEO. You could just buy a sponsored ad listing on every search engine and your website will appear at the top of every SERP for the keywords you choose. Some people do that. But why would you pass up an opportunity for free advertising?

That’s right. Free advertising. That’s what SEO is. You don’t pay to be listed in the search engines for organic searches. So any ranking you get is free. Whether you appear at No. 1 on Google and No. 5,491, it costs you the same amount of money – unless you pay a professional to do it for you. Even then, is it worth it to you to spend, say, $250 to ensure at least one of your web pages appears on Page 1 for your keywords? If you’re paying for those sponsored ads and PPC then it should.

Studies show that 80% of all Internet traffic comes from organic searches. That’s a big margin. And it’s free. Unpaid. Why pass that up?

Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.

Receive Updates For The Search Engine Optimization Journal

Read similar posts in SEO

2 Comments

Comment by MKH

Made Thursday, 20 of September , 2007 at 11:09 pm

The process of SEO can be considered ‘free’, but it’s not possible to justify SEO as a ‘free’ business service when most businesses will have to outsource for the SEO. Anyway, your website is great

Comment by Nick Stamoulis

Made Friday, 21 of September , 2007 at 8:02 am

Thanks MKH. You’re right. Businesses that hire an SEO to improve their rankings are not utilizing a free service. By “free,” I meant you do not have to pay to be listed organically in the search engines even if you hire an SEO to do that for you. It isn’t advertising in the traditional sense. It’s more like writing a book and having your local library order it to put it on their shelves – that’s a free listing for your book. So too is search engine positioning a “free listing” for your business website.

Thanks for the feedback.