Search Engine Wars: Google Is Still Winning
Writing by Nick Stamoulis on Thursday, 20 of September , 2007 at 9:47 am
According to Nielsen Netratings (a PDF will open), Google still holds the No. 1 search engine spot with more than 50% of the share of the market. Surprised? You’re the only one.
The Nielsen survey also gave no new surprises in announcing the top 5 search engines: Google, Yahoo, MSN Live, AOL, and Ask.com. Same as it’s been for two years running. Care to know what the bottom 5 of the top 10 are?
- My Web Search
- BellSouth Search
- Comcast Search
- My Way Search
- SBC Yellow Pages Search
The margin is so narrow between these five, however, (all are below 1% market share) that one could say they are tied for sixth place. Three of them are so new (the top 3) that they don’t even have any measure year over year growth. I’ve recently learned of a new search engine just rolling out it’s public face that looks promising. Powerset is based on semantic search and claims to be the only search engine that gets deep into semantic technology, not relying on keywords at all. It’s an idea whose time has come, but whether the market is ready for it or now remains to be seen. I don’t see it overtaking any of the top 10 in the first couple of years and if it manages to move out of year two of the business cycle it may become a bottom 5 competitor. Any new search engines trying to market share right now will have a long way to go before earning any respect.
All of that said, Yahoo! is still the most trafficked website online and many people still like using them. 19.9% market share and 8.9% growth over last year is nothing to sneeze at. I think search technology, for the most part, has reached a plateau. One set of statistics I’d like to see is local search - how many of those happen every month and who is capturing the market?
Affordable Internet Marketing Services, including SEO, Pay Per Click, Blog Marketing & More! For More Info Call Expert Nick Stamoulis at: 877-295-0620.
Category: Search Engines
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