Online Publicity: Press Release Heaven

Writing by Nick Stamoulis Tweet

Online publicity is a bit different than publicity off line. In the old days, you’d hire a publicist or public relations firm and let them handle everything. They’d interview you, send out press releases to various media, and seek to have journalists contact you for interviews, photo ops, etc.

Today, you can do it all yourself.

I like PRWeb. For just a few hundred dollars, as opposed to several thousand, you can write a press release, upload it yourself, include some video footage and pull quotes, add your contact information, and put together a complete publicity web page that makes you look like a million dollars. You can do this all yourself. Or, you can hire an online publicity guy to do it for you for a little bit more. But it doesn’t cost anywhere near the traditional publicity the way it used to be.