Branding: How You Can Piggyback Your Brand
Through Recognized Brands You Sell
Writing by Nick Stamoulis on Monday, September 24, 2007 Leave a comment
Aaron Wall wrote in WebProNews that 35% of all search queries are brand related:
Approximately 35% of the top searches in the UK, USA and France are brand related, which gives you an idea just how brand focused our Live Search users are. If your brand is strong (and strong brands come in all shapes and sizes) include it in at least in one of your ad titles and try to get it in the descriptions too! We have often seen click through rates (CTRs) increase when brand names have been included effectively.
If you don’t believe that branding yourself online is important, you’d better start believing. I believe this figure will get higher the more people start searching online for products and services. Already, more than 90% of searchers go online to research products and services to purchase, but most of them drive to make the purchase. What do you think they are searching for? A significant number of them, it appears, are looking for specific brands.
Here’s what I think that means: If you are a retailer that sells brand items then you should create web pages for those brands on your website. By using recognized brands to brand your own website and company you can assist searchers in finding the products and services that they are looking for through the search engines.
Leave a comment Category: Search Marketing
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