Yahoo, Google, And The Search Engine Wars

Writing by Nick Stamoulis Tweet

(Source) Maybe it is just the return of takeover chatter, but it would be good for the Internet at large if Yahoo’s fortunes continue to rise. Competition between the major Internet players makes for much better products and services from those companies for their users.

I’ll have to agree. I’ve been keeping a close eye on Yahoo! in the last few months, especially since Yang is back at the driver’s wheel. I think the search engine wars is going to get better. Yahoo! getting more powerful can only improve search marketing and it might force Google to get back to doing what made it powerful and popular in the first place. Of course, that will only happen if Yahoo! focuses on improving its search technology. Otherwise, we might just see the game turn into a war over advertising dollars instead of over search market share. That wouldn’t help anyone but the search engines, and the few advertisers who have learned how to make search engine marketing pay.