Content Development: Should You Write Your Own Content?
Writing by Nick Stamoulis on Saturday, 29 of September , 2007 at 8:25 pm
Should you write your own content? That’s a difficult question to answer. For some, it’s a no-brainer. Obviously, the best person to write your content is you, but some people are not writers. Some people have a fear of writing while others just feel that they are not adequate enough for the job. Other people are lousy spellers. Still, who knows your business better than you do?
There are some important considerations in deciding whether you should be the one to write your content. Content development is not so much about getting the write words on your page as it is about touching your market with the right words. What I mean is, you can write dynamic content, but the best content is content that sells. If your content is great content but it fails to spark a reaction then it isn’t doing its job. Your content must get readers to make the click, buy the product. You’ve got to close the sale.
If you can do that then you should write the content. If you struggle with calls to action, trigger words, and with other copywriting techniques then you might want to hire a content production team or copywriter. At any rate, focus your content on the call to action.
Category: Content Development
- Add this post to Del.icio.us - Digg
No comments yet.
