Multiple Sitemap Submissions: Fact Or Fiction?

Writing by Nick Stamoulis

A few days ago, Google published on its Webmaster Central Blog that website owner can now submit sitemaps for sites that exist on separate hosts from a single dedicated host. This is a useful tool. But should you use it? I think it depends. How much do you want Google to know about you? The real issue is that you have to prove that you own both websites. Do you want Google knowing that about you? If not, then you probably don't want to take advantage of this sitemap service. But if you don't care then it's a useful service. Now you can submit separate sitemaps for two different websites that you own even if they are on separate web hosts. All you do is go through the CLICK HERE TO READ MORE...

Google Didn’t Just Come Out Of Nowhere

Writing by Nick Stamoulis

From WebPro Sooner or later, it seems that some company would happen upon a good combination of search results and public relations. There’s no telling when this could occur - Google itself seemed to come out of nowhere, and I don’t believe “The Birds” ever explained why those little beasties attacked Bodega Bay - but the search giant might do well to keep its eyes open. Not so fast there, Ranger. Google didn't come out of nowhere. There is a history and a story behind Google's success. It started in the late '90's when Yahoo! was top dog for finding websites of interest. At that time, Yahoo! was a directory, not a search engine. But they were a very popular directory. Top search engines at CLICK HERE TO READ MORE...

The Link Popularity Tool I Can’t Live Without

Writing by Nick Stamoulis

Link popularity refers to the number of inbound links you have pointing at your website. Do you know how to check this? There are various tools you can use to check your link popularity. Which one you use depends a lot on your preferences, but I like MarketLeap. The reason I like MarketLeap is because you can also check your search engine saturation on the website. It's the only link popularity checker that I'm aware that also allows you to look at your SES. So it has benefit for that reason alone. Other link popularity checkers include: SEO Chat LinkPopularity.com Submit Express Any of these tools will work for checking your link popularity, but I use MarketLeap. Which one you use is up to you, but you CLICK HERE TO READ MORE...

Is Relevance Still Relevant?

Writing by Nick Stamoulis

If you have a network of blogs that are connected to each other by links and they don't have any obvious relationship other than the fact that they are owned by you, I'd suggest that you de-link them. As you know, Google recently updated everyone's PageRank. That's likely good news for most of you, but for some of you, especially you old-timers who are used to doing things a certain way, you might have got picked on this time. There were two ways that Google punched back at web-savvy entrepreneurs who have been, even unwittingly, gaming the system - or just making out with its downside. Google's Relevance Crusade First, Google doesn't like paid links. We all know that, right? So if you've been buying or CLICK HERE TO READ MORE...

Brick Marketing Launches New Blog: Website Marketing Journal

Writing by Nick Stamoulis

Last week, Brick Marketing launched another blog. The Website Marketing Journal is focused on bringing daily blog posts to help website owners improve their overall marketing efforts for each website they own. Going beyond search engine optimization and web page design, Website Marketing Journal is devoted to covering the full scope of marketing a website without it being too broad of a subject matter. Website Marketing Journal was officially launched on September 1, 2007. Since then, Brick Marketing has posted five blog posts, including: Understanding Website Search Engine Optimization Website Marketing Tools For Building Your Safe List Easy Ways To Boost Your Website's Lead Generation Potential Branding Your Website Choosing Better Keywords For Website Search Engine Optimization Over the next few weeeks, Website Marketing CLICK HERE TO READ MORE...

Stop Words Can Make Or Break A Search Query

Writing by Nick Stamoulis

For some time now the search engines have discounted what they call "stop words." These are words like "the," "and," "a," and "an," which do not have any real significance for most searches. For instance, if I am searching the mating habits of wild Australian kangaroos then I might search for the phrase: the mating habits of wild Australian kangaroos The search engines see this: mating habits wild Australian kangaroos This is the way the search engine view your search query because the words "the" and "of" add no particular meaning to them regarding your search query. Therefore, they are called "stop words" and the search engine merely ignore them when crawling. The spiders stop crawling at those words and proceed beyond them. But this is inadequate as a hard CLICK HERE TO READ MORE...

Do Churches Need SEO?

Writing by Nick Stamoulis

Does your church have a website? Is it SEOd? One might be tempted to think that houses of worship don't need SEO or that faith alone can move search engine mountains. It doesn't matter how big your mustard seed is, SEO can't hurt. I'm not talking about the sleazy kind of SEO that is often engaged in by unethical entrepreneurs who seek a short term advantage over the competition. I'm talking about the tried and true kind of SEO that involves long-term thinking and strategic planning. Sure, your church can throw up a website with a pretty design and all your members can know how to access it to find what they want. But how about visitors? How about those new to town who are looking for CLICK HERE TO READ MORE...

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