Viral Marketing Through Podcasting

Writing by Nick Stamoulis on Monday, 1 of October , 2007 at 1:29 pm

Viral marketing is taking a product and having it distributed throughout the Internet so that thousands of people come in contact with your message over and over again. It started with e-mail back in the mid-90’s. Then it migrated to articles and e-books. Then video marketing came in and blogging along with social marketing. Another new technology that makes viral marketing an easy and effective way to get your message out is podcasting.

Podcasting simply recording your message in audio and making it available on your website or elsewhere. There are different ways to do this. You can put your audio message on your website or distribute it through podcasting directories. Either way, your message is distributed online by people who hear your message and like what you have to say. It’s called podcasting because it initially got its start with the iPods. People would download audio files and share them with each other. Soon, marketers discovered they could share their marketing message that way.

I highly recommend viral marketing. It’s the newfangled word of mouth. You tell two friends, they tell two friends, etc. Except online it could be you tell two hundred friends, they tell two hundred friends, etc. Viral marketing. It’s here to stay. Do it through podcasting.

Category: Social & Viral Marketing

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