I Wanna Hold Your Link: A Tribute To The Beatles

Writing by Nick Stamoulis on Thursday, October 4, 2007 Leave a comment

OK, this post has nothing to do with the Beatles, and I’m with Kalena Jordan on this one:

Listen up Jeff:

1) There is absolutely no value in swapping links with a site that has zero in common with your own. Be sensible: why would the site visitors of an online training institution want to visit a dehumidifier manufacturer’s web site?

2) Reciprocal link swaps don’t really have any search engine benefit these days. It is much more beneficial to gain one-way incoming links so you don’t dilute your site’s link juice which can happen when linking out.

3) Demanding that we place a link to your site from our home page is unreasonable. Reciprocating with a link to us buried on some back page of an entirely different site is just plain rude!

4) Spamming people with link requests and then telling them they have to contact you to stop receiving them is NOT a good way to start a business relationship.

Yeah, I get those pesky e-mails too and I’m not impressed. Reciprocal links virtually have no value, especially from non-related websites. One-way links hold a lot more value. Now, say it with me:

“Put your right link in, put your right link out,
Put your right link in, and you shake it all about …”

And guess what? That’s what it’s all about!

I know, I’m being my weird self today, but you have to know what the right link is and it isn’t the reciprocal link from Uncle Joe’s Garage – unless, you run Aunt Mary’s Tune Up Shoppe. Your links must be relevant – hear that Jeff? – relevant! In other words, you need links from relevant sites – sites related to your in subject matter. You also need links that do the hokie pokie and turn themselves around. Trust me, they don’t come from spam e-mail.

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