Should Yahoo! Hook Up With Google, Or Split Up?

Writing by Nick Stamoulis on Friday, 5 of October , 2007 at 12:48 pm

(Source) Lindsay would make one big infrastructure change to Yahoo, a “Back To The Future” style return to Google managing Yahoo’s search marketing endeavors. Yahoo has long lagged behind Google’s AdWords performance for paid search; Lindsay believes Yahoo will fare better as a Google partner than as a competitor.

This is an interesting concept. What would Yahoo! look like as a bunch of little companies? Better yet, how would a Yahoo! partnership with Google be structured and how would that affect the other players in the search marketing market?

Personally, I think such a partnership between the two leading search engines would lead to antitrust issues. Google already dominates and Yahoo! has the potential to remain competitive. I think spinning off the search marketing aspect of its business into a standalone entity might be a viable solution if Yahoo! has serious management issues. But Yahoo! seems to be on the move right now. Should they really make that many changes on the advent of Yang’s rise to prominence again?

I would not welcome a Yahoo!-Google partnership at all. I’m sure MSN, AOL, and Ask.com feel the same way. What about you? Do you think Google and Yahoo! should team up against everyone else?

                      Category: Search Engines                      

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