How Comments Help You Optimize Your Blog, Forum, and Website Content

Writing by Nick Stamoulis on Friday, October 12, 2007 Leave a comment

This is true, not only of your blog content, but of all of your content. In other words, you can encourage comments on your website as much as on your blog and this is especially true of your forum content.

In essence, comments on your blog, forum, or website help you to optimize your content for the search engines in a number of ways. Just as each blog post on your blog is a separate web page, so too is each thread on a forum considered a separate web page. This is a prime example of how you can turn any website into a social marketing tool. And it is something I highly encourage you to consider.

What it boils down to is conversation. If you write a blog post about XYZ and someone comments on it then it is highly likely that they will use the same keyword or a similar keyword in their comment. The same is true in a forum thread. Related comments continue the optimization process that you started with your original comment. That’s why you should encourage comments as often as possible. You can get your site visitors and visitor/readers to contribute to your SEO. In other words, don’t turn off the comment feature on your blogs and don’t make it too difficult for people to join your community. Otherwise, you’ll discourage participation and lose out on the most important benefits you can gain.

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