The Spam Chronicles, Part II: What Blackhats Do That You Shouldn’t

Writing by Nick Stamoulis on Sunday, 14 of October , 2007 at 1:29 pm

Just so there’s no confusion, I thought I’d revisit the search engine spam issue. You know, of course, that there are different kinds of spam. Let’s count the ways:

1. E-mail spam
2. Search engine spam
3. Blog spam
4. Forum spam
5. Canned spam

OK, that last one was a joke. But suffice it to say that spam can appear almost anywhere. But some people are referring to spam in ways that a bit out of order, as mentioned in this previous post. I just wanted to set the record straight.

Not everything that is called spam is spam. But there are some things that are obviously spam and should never be done. Here’s your checklist:

• Hidden links - spam
• Hidden keywords - yes, it’s spam
• Squeeze pages - spam
• Violating search engine policies - oops, that’s spam
• Content scraping - bet you didn’t think that was spam, did you?
• Keyword fluffing
• Link laundering

There is a long list of things can be considered spam. Some people say do it; some people say don’t. I say reap the consequences of what you sow. Pay attention to the search engine guidelines. That’s the best way to avoid the label of spam.

                      Category: SEO                      

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