» Why Conversion Tracking With Google Is So Good Search Engine Optimization Journal

Why Conversion Tracking With Google Is So Good

Writing by Nick Stamoulis on Sunday, 14 of October , 2007 at 7:36 am

When you have multiple offers on the table at one time, it isn’t enough just to engage in conversion tracking. Yes, you want to track where your traffic coming from and where it is going. But you also want to know where your sales are coming from, not just overall but for every offer that you have.

So when you do your conversion tracking be sure that you are tracking every offer. It is best if you have special tracking codes for each offer that you make. That will make your conversion tracking a lot easier. Then when you install Google Analytics - by far, the best conversion tracking system on the planet - you can track every code, every offer you have.

The great thing about Google’s conversion tracking tools is that you can track the results of any of your advertising campaigns, even if they are being run on a platform of a Google competitor. Yahoo! Search Marketing, for instance. You install the proper codes on your website and Google will track your conversions for you, giving you one source where you can keep track of all of your conversions at one time. There truly is no tool better for tracking conversions than Google Analytics. Give it a try.

Category: Conversion Tracking

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1 Comment

Comment by Rene Bulthuis

Made Thursday, 1 of May , 2008 at 6:39 am

I am an AdWords consultant, working also with Analytics and I must day that both programms are very useful but do miss one thing. If a conversion is made after clicking on an add shown via a brand keyword like “mcdonalds”, the conversion is registered on the keyword “mcdonalds”. But what if that person first clicked on an add after searching for “hamburgers”? You don’t know this, because the cookie for “hamburgers” is overwritten by the cookie for “mcdonalds”. There is a way to avoid this overwriting (nooverride). I would be very interesting to know how many visitors convert via direct, organic and/or brand name add. If anyone knows of interesting articles, please let me know via a comment. Thanks!