Is Your SEO Giving You The Run-Around?

Writing by Nick Stamoulis Tweet

Read a great article this morning on Gooruze. It was written by Andy Beal so you know it’s got to be good, right?

The essence of the article, and I agree, is that there is no excuse for an SEO not to share with you what he is doing to improve your site. If he is vague and unresponsive to your requests for information then you should think about going elsewhere.

Many inexperienced SEOs or blackhat SEOs will simply stop talking to you when they hit a roadblock or start using tactics that will get you banned. One businesswoman I spoke with said a former SEO advised her to get two websites and put the same content on both websites. She ended up with duplicate content and that hurt her reputation at the search engines. She suffered for a long time and still has a lower than desirable PR even though her website has been live for 4 years.

I like Andy’s suggestions:

• Ask for periodic reports – preferably weekly or monthly
• Get explanations for what the SEO is doing and why
• Insist on accountability
• Ensure that you get the best service available