Link Bait: Are You Fishing Without It?

Writing by Nick Stamoulis Tweet

“Follow me and I will make you fishers of men,” said a famous religious leader. But if you are going fishing then you need the right bait. Online, that bait is link bait.

What exactly is link bait?

Link bait is anything that you have on your website that entices other webmasters to link to you without an invitation. In other words, you snag them like an unsuspecting catfish. Whiskers and all.

Link bait works because it provides webmasters with a benefit – information for their site visitors. Yes, it means visitors will leave their website, but savvy webmasters know that if they provide useful services and information for their visitors then their visitors will return for more of it. That’s why link bait works. It provides other webmasters with a benefit that they may not get anywhere else.

Looking for links? Get some link bait. Put something on your website that says you are worth linking to. A service or product, an offering, information that can’t be found anywhere else … these are all ideas that you can use. Make it enticing. Ask yourself, “Why would someone link to this?” If you have the answer then you’ll enjoy the links. Isn’t fishing fun?