Yahoo! Networks For Greater Leverage

Writing by Nick Stamoulis on Wednesday, 17 of October , 2007 at 2:36 pm

Yahoo! has entered some new agreements that will prove to make its ad empire grow.

I think it’s safe to say that Google has wrapped up the PPC market. But that’s not to say that the No. 1 search engine has a corner on online advertising in general. It is perfectly conceivable that Yahoo! will take the prize in banner advertising in the same way that Google has taken it in PPC. Both can compete in each arena, but it’s hard to be No. 1 in every area. Usually, whenever a front runner leaves the pack and gets as big a head start as Google has in the area of search and PPC then that front runner has an edge that is difficult to strip away. It looks like Yahoo! has figured out where it’s strength lies.

Google has not, and never has been, big on banner advertising. You go to their search page and you see no ads. You go to Yahoo!s search page and all you see are ads. Different websites, different values. People go to Google to search. They go to Yahoo! to be marketed to. MSN was competing, but I think Yahoo! has left MSN in the dust. Relegated to third place forever, all Microsoft can do is sit in the corner and sulk. But Yahoo! is into taking No. 1 in banner advertising and I think it will surely happen - in a big way.

                      Category: Search Engines                      

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