How Press Releases Can Help You Optimize Your Website

Writing by Nick Stamoulis on Thursday, 18 of October , 2007 at 11:02 am

You know that link building is one of the best ways to improve your trust factor with the search engines. Well, don’t overlook press releases when it comes to helping you build your links.

If you write a press release and submit it to an online press release directory then that will serve as a valuable inbound link to your website, but you’ll also get an inbound link every time a news agency uses the press release on their website. There are two ways this can work for you.

First, news agencies could pick up your press release and publish it as is. If they do, that’s another inbound link for you. Another way this could work in your favor is if the news agency takes your press release and writes a completely different story. The press release is written to draw media attention to your business. When you get that attention, many news agencies will have a reporter call you for an interview. That is a great opportunity for you to do some PR for your business AND get the inbound link from the news agency.

Link building is an essential part of SEO in today’s Internet marketing climate. Don’t overlook press releases. For more information, visit Online Publicity Journal.

Category: Link Building

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